Toc: Intro Title Copyright Toc Introduction: Difficulties (and Benefits) of Going It Alone Part I: Marketing and Selling Outside of Galleries Chapter 1: Adjusting Expectations Are You Being Realistic? Marketing Artwork A Short Course in Public Relations What Does or Doesn't Impress a Collector? Signature Letters Prizes and Awards Is That an Insult? Chapter 2: Juried Shows, Art Fairs, and Festivals Selecting among the Many Fairs and Festivals Is This Show for You Online Jurying A Last Word on Slides Making Art Look Good Talking to Collectors Sidewalk Ordinances Chapter 3: Open StudiosOpen Studio Events Turning Visitors into Buyers Or, By-Invitation Open Studios Studio Tours Chapter 4: Exhibiting Art in Non-Art Spaces Art Is Everywhere Art in Health Care Cruise Ship Art Art in the State Capitol Art Workshops "Custom" Artists Chapter 5: Web Sales Internet Marketing Some Risks in Selling Online Internet Scams Chapter 6: Alternative Galleries Is This Vanity? The Artist as Curator Publish One's Own Catalogue? Galleries and Associations for Women Chapter 7: Specialized Markets Religious Art Sports Art Entering the Print Market RemarquesPaying Artists in Proofs? Tourist and Second Home Art Working Small Part II: Starting an Art Business Chapter 8: Practical (and, Perhaps, Ethical) Considerations Photographing Art Are Artists Responsible for Their Art? Framing and Matting Artwork From an Exhibition Standpoint From a Conservation Standpoint Juried Show Etiquette Chapter 9: Talking about Art, Talking about Money The Question of Artist Statements Pricing Art Discounts? Giving Artworks a Name Chapter 10: Spending Money, Making Money Artists and Advertising Incorporating Soliciting Investors Chapter 11: Help That Is Tailored to Artists' NeedsWorkspaces and Residencies for Artists Health Insuranc