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Fully updated for the thirteenth edition, the award-winning The Art of Public Speaking offers a time-tested approach that has made it the most widely used college textbook on its subject in the world. Seamlessly coordinated with Connect, McGraw-Hill Education's pathbreaking online program, it supplies a proven set of teaching and learning tools that is without parallel among public speaking books. For experienced instructors, The Art of Public Speaking presents a solid, fully customizable foundation and an abundance of teaching aids from which to choose, allowing for complete teaching flexibility in the course. For novice instructors, its wisdom, steady hand, and unmatched ancillary package instill confidence and build success in the classroom from day one.
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The Art of Public Speaking THIRTEENTH EDITION Stephen E. Lucas University of Wisconsin—Madison with Paul Stob Vanderbilt University THE ART OF PUBLIC SPEAKING, THIRTEENTH EDITION Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright ©2020 by Stephen E. Lucas. All rights reserved. Printed in the United States of America. Previous editions © 2015, 2012, 2009, 2007, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1983. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 LWI 21 20 19 18 ISBN 978-1-259-92460-6 (bound edition) MHID 1-259-92460-2 (bound edition) ISBN 978-1-260-41293-2 (loose-leaf edition) MHID 1-260-41293-8 (loose-leaf edition) ISBN 978-1-260-41287-1 (annotated instructor’s edition) MHID 1-260-41287-3 (annotated instructor’s edition) Portfolio Manager: Sarah Remington Product Developer: Betty Chen Marketing Manager: Laura Young Program Manager: Marianne Musni Senior Content Project Manager: Danielle Clement Content Project Manager: Tim Coté Senior Buyer: Laura M. Fuller Designer: Egzon Shaqiri Content Licensing Specialist: Carrie Burger Cover Image: ©skyboysv/Shutterstock Compositor: Lumina Datamatics All credits appearing on page or at the end of the book are considered to be an e xtension of the copyright page. Library of Congress Cataloging-in-Publication Data Names: Lucas, Stephen, 1946– author. | Stob, Paul, author. Title: The art of public speaking / Stephen E. Lucas with Paul Stob. Description: Thirteenth edition. | New York, NY : McGraw-Hill Education, [2019] Identifiers: LCCN 2018038517| ISBN 9781259924606 (bound edition : alk. paper) | ISBN 1259924602 (bound edition : alk. paper) | ISBN 9781260412932 (loose-leaf edition) | ISBN 1260412938 (loose-leaf edition) Subjects: LCSH: Public speaking. Classification: LCC PN4129.15 .L83 2019 | DDC 808.5/1—dc23 LC record available at https://lccn.loc.gov/2018038517 The Internet addresses listed in the text were accurate at the time of publication. The inclusion of a website does not indicate an endorsement by the authors or McGraw-Hill Education, and McGraw-Hill Education does not guarantee the accuracy of the information presented at these sites. mheducation.com/highered About the Author S tephen E. Lucas is Professor of Communication Arts and Evjue-Bascom Professor in the Humanities at the University of Wisconsin–Madison. He received his bachelor’s degree from the University of California, Santa Barbara, and his master’s and doctorate degrees from Penn State University. Professor Lucas has been recognized for his work as both a scholar and a teacher. His f