The Great Ceo Within: The Tactical Guide To Company Building

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E-Book Overview

Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback.

Becoming a great CEO requires training. For a founding CEO, there is precious little time to complete that training, especially at the helm of a rapidly growing company. Now you have the guidance you need in one book.


E-Book Content

Founder to CEO The Great CEO Within (Formerly: Founder to CEO) How to build a category-killing company from the ground up By Matt Mochary Table of Contents Introduction Part I -- The Beginning Chapter 1: Getting Started Chapter 2: The Team Part II — Individual Habits Chapter 3: Getting Things Done Chapter 4: Inbox Zero Chapter 5: Top Goal Chapter 6: On Time and Present Chapter 7: When You Say It Twice, Write It Down Chapter 8: Gratitude Chapter 9: Appreciation Part III — Group Habits Chapter 10: Writing vs Talking Chapter 11: Decision-Making (Getting Buy-in) Chapter 12: Loudest Voice in the Room Chapter 13: Impeccable Agreements and Consequences Chapter 14: Transparency Chapter 14: Conflict Resolution Chapter 15: Conscious Leadership Chapter 16: Customer obsession Chapter 17: Culture Part IV — Infrastructure Chapter 18: Company Folder system and Wiki Chapter 19: Goal-Tracking System Chapter 20: Areas of Responsibility (AORs) Chapter 21: No Single Point of Failure Founder to CEO Chapter 22: Key Performance Indicators (KPIs) Part V — Collaboration Chapter 23: Meetings Chapter 24: Feedback Chapter 25: Organizational Structure Part VI — Processes Chapter 26: Fundraising Chapter 27: Recruiting Chapter 28: Sales Chapter 29: Marketing Part VII — Other Departments Chapter 30: Executive Chapter 31: Product Chapter 32: Engineering Chapter 33: People Chapter 34: Finance Chapter 35: Legal Part VIII -- Appendices Appendix A: Common Mistakes Appendix B: Recommended Recruitment Process Appendix C: Sample Area of Responsibility (AOR) List Appendix D: Further Reading Appendix E: Personal About the Author Acknowledgements Founder to CEO Introduction Who am I? Why am I writing this book? I coach tech startup CEOs (and tech investors) in Silicon Valley, most of whom are young technical founders. They include the CEOs of Coinbase, OpenDoor, Clearbit, AngelList, Coinlist, TrustToken, etc. In my coaching, I found several things: 1. Becoming a great CEO requires training. 2. For a founding CEO, there is precious little time to get that training, especially if her company is succeeding. 3. While there are many books out there with excellent and relevant knowledge for the founding CEO, there is no single book that is a compendium of all the things she needs to learn. 4. My mentees and I repeatedly solve the same core issues. In this book, I have simply written down the solutions that we came up with. And hopefully it will serve as a compendium so that you can become a great CEO in the very little time you have to do so. This book goes from high-level (an outline of most of the systematic issues that a CEO will face) to the mid-level (a recommended initial process for each of these issues, written in such a way that it can be copy-and-pasted into a company playbook) to the low-level (specific suggestions of phrases to use in specific oft-recurring situations). The book, therefore, has both breadth and depth. If you are a CEO, new or experienced, this book is meant for you. If you are a first-time CEO, then this book will give you frameworks and answers for your current and future challenges. If you are an experienced CEO, this book will be a good