-
Year: 2,015
-
Edition: 1
-
Pages: 242
-
Language: English
-
Topic: 4
-
Identifier: 9783319203997,9783319204000
-
Asin: B016XMVQA6
-
Lcc: 2,015,950,470
-
Org File Size: 1,788,992
-
Extension: epub
-
Tags: business pricing sales advertising marketing
-
Toc: 1. My First Painful Encounters with Prices Pricing Student: The Journey Begins Pricing Professor: Academia Was Still My Only Option Pricing Consultant: We Take Theory into the Real World 2. Everything Revolves Around Price What Does “Price” Actually Mean? “Price” Goes by Many Aliases Price = Value Creating and Communicating Value What Smart Pricing Can Achieve: The 2012 London Olympics What Smart Pricing Can Achieve: The BahnCard Supply a