Marketing For Tourism And Hospitality: Collaboration, Technology And Experiences [EPUB]

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E-Book Overview

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

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E-Book Information

• Year: 2,019

• Pages: 594

• Language: English

• Topic: 4

• Identifier: 1138121290,9781138121294

• Org File Size: 23,413,369

• Extension: epub