Toc: THE REAL WORLD, 6E TITLE PAGE COPYRIGHT INFORMATION ABOUT THE AUTHORS CONTENTS PREFACE CHANGES IN THE SIXTH EDITION PART I: Thinking Sociologically and Doing Sociology CHAPTER 1: Sociology and the Real World How to Read This Chapter Practical vs. Scientific Knowledge What Is Sociology? The Sociological Perspective Beginner’s Mind DATA WORKSHOP: Analyzing Everyday Life: Doing Nothing IN RELATIONSHIPS: It’s Official: Men Talk More Than Women Culture Shock The Sociological Imagination Levels of Analysis: Micro- and Macrosociology IN THE FUTURE: C. Wright Mills and the Sociological Imagination Sociology’s Family Tree Sociology’s Roots Macrosociological Theory Structural Functionalism Conflict Theory GLOBAL PERSPECTIVE: Eurocentrism and Sociological Theory Weberian Theory ON THE JOB: Famous Sociology Majors Microsociological Theory Symbolic Interactionism DATA WORKSHOP: Analyzing Media and Pop Culture: Theories of Celebrity Gossip New Theoretical Approaches Postmodern Theory Midrange Theory Closing Comments CHAPTER 2: Studying Social Life: Sociological Research Methods How to Read This Chapter An Overview of Research Methods The Scientific Approach Which Method to Use? Ethnography/Participant Observation Advantages and Disadvantages DATA WORKSHOP: Analyzing Everyday Life: Watching People Talk Interviews Advantages and Disadvantages IN THE FUTURE: Action Research Surveys Advantages and Disadvantages DATA WORKSHOP: Analyzing Media and Pop Culture: Media Usage Patterns Existing Sources Advantages and Disadvantages Experimental Methods Advantages and Disadvantages Social Network Analyis IN RELATIONSHIPS: Social Networking Sites as Sources of Data Advantages and Disadvantages Issues in Sociological Research Nonacademic Uses of Research Methods Values, Objectivity, and Reactivity ON THE JOB: Sociology, Market Research, and Design Strategy Research Ethics GLOBAL PERSPECTIVE: The Nuremberg Code and Research Ethics Closing Comments PART II: Framing Social Life CHAPTER 3: Culture How to Read This Chapter What Is Culture? How Has Culture Been Studied? Ethnocentrism and Cultural Relativism ON THE JOB: The Sharing Economy and Unlikely Cultural Ambassadors Components of Culture Material Culture Symbolic Culture Values, Norms, and Sanctions IN RELATIONSHIPS: Individual Values vs. University Culture DATA WORKSHOP: Analyzing Everyday Life: Seeing Culture in a Subculture Variations in Culture Dominant Culture Subcultures and Countercultures GLOBAL PERSPECTIVE: Otaku Culture and the Globalization of Niche Interests Culture Wars Ideal vs. Real Culture DATA WORKSHOP: