Org Design for Design Orgs Building and Managing In-House Design Teams Peter Merholz and Kristin Skinner Beijing Boston Farnham Sebastopol Tokyo Org Design for Design Orgs by Peter Merholz and Kristin Skinner Copyright © 2016 Peter Merholz, Kristin Skinner. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (safaribooksonline.com). For more information, contact our corporate/ institutional sales department: (800) 998-9938 or
[email protected] Acquisitions Editor: Nick Lombardi Developmental Editor: Angela Rufino Production Editor: Melanie Yarbrough Copyeditor: Jasmine Kwityn Proofreader: Rachel Monaghan Indexer: Lucie Haskins Cover Designer: Randy Comer Interior Designers: Ron Bilodeau and Monica Kamsvaag Illustrator: Rebecca Demarest Compositor: Melanie Yarbrough September 2016: First Edition. Revision History for the First Edition: 2016-08-11 First release See http://oreilly.com/catalog/errata.csp?isbn=0636920044949 for release details. The O’Reilly logo is a registered trademark of O’Reilly Media, Inc. Org Design for Design Orgs and related trade dress are trademarks of O’Reilly Media, Inc. Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and O’Reilly Media, Inc., was aware of a trademark claim, the designations have been printed in caps or initial caps. Although the publisher and authors have used reasonable care in preparing this book, the information it contains is distributed “as is” and without warranties of any kind. This book is not intended as legal or financial advice, and not all of the recommendations may be suitable for your situation. Professional legal and financial advisors should be consulted, as needed. Neither the publisher nor the authors shall be liable for any costs, expenses, or damages resulting from use of or reliance on the information contained in this book. 978-1-491-93840-9 [LSI] [ contents ] Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . v Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vii Chapter 1 Why Design? Why Now?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Chapter 2 Realizing the Potential of Design. . . . . . . . . . . . . . . . . . .