E-Book Overview
Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to break out of.In Your Creative Mind, you will discover an entirely different approach to the creative process. You will learn:How to catapult your company out of a performance plateau and into dynamic growth, expansion, and market leadership.How to move beyond classic groupthink and unleash your true creative power.How to become a trend leader and paradigm shifter by harnessing the secrets of the power of creation.How to innovate your way into the most beneficial business relationships you can imagine.Using the practical techniques and steps described inYour Creative Mindwill infuse your company with creative power and drive innovation. Break free of business as usual and create the dynamic growth you deserve!
E-Book Content
Praise for Your Creative Mind “Your Creative Mind is a thought-provoking work that will challenge you and your business to think, to value the creativity that drives innovation, and, more importantly, to be committed to ‘what’s next?’ and to understand how to achieve a successful outcome.” —Luanne Lenberg, senior vice president, Retail Properties, Penn-Florida Companies “Students of business, and life, will find that this book stimulates their thinking. Your Creative Mind helps us understand how to harness the power of our individual, and collective, minds.” —Gerald Weber, CEO, Fast-Fix Jewelry & Watch Repair Your Creative Mind DISRUPT YOUR THINKING, ABANDON YOUR COMFORT ZONE, AND DEVELOP BOLD NEW STRATEGIES SCOTT COCHRANE Copyright © 2016 by Scott Cochrane All rights reserved under the Pan-American and International Copyright Conventions. This book may not be reproduced, in whole or in part, in any form or by any means electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system now known or hereafter invented, without written permission from the publisher, The Career Press. YOUR CREATIVE MIND TYPESET BY PERFECTYPE, NASHVILLE, TENN. Cover design by Howard Grossman/12E Design Printed in the U.S.A. To order this title, please call toll-free 1-800-CAREER-1 (NJ and Canada: 201-848-0310) to order using VISA or MasterCard, or for further information on books from Career Press. The Career Press, Inc. 12 Parish Drive Wayne, NJ 07470 www.careerpress.com Library of Congress Cataloging-in-Publication Data CIP Data Available Upon Request. ACKNOWLEDGMENTS THIS BOOK WOULD NOT have been possible without the contribution of many people in a variety of ways, and I am endlessly grateful to all of them. Javier Carbajo stayed by my side during the entire process, fueling my creativity with his unique and meaningful insights. Maria del Moral enabled me to remain successfully focused on both the book and our business at the same time (wow!). Kevin Brown contributed volumes of stimulating research. Yolanda Harris helped me clarify my vision for the book and encouraged me to actually write it. Ganna Tiulkina created all of the artwork and was great fun to work with. I would also like to thank my agent John Willig and all the people at Career Press and Brilliance for their tremendous support and flexibility. And finally, a very special thanks to my many valued clients throughout the last 25 years who have given me the opportunity to walk this creative path I call my life. They have consistently challenged me to continue le