E-Book Overview
Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face.The Business Models Handbookbrings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable. Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain and many more.Authored by a leading global market researcher with a background working on over 3,000 different research projects,The Business Models Handbookis an invaluable resource for any student or professional. Online resources include lecture slides that align with each chapter.
E-Book Content
i PRAISE FOR T HE BU S I NE S S MO D E L S HA ND B O O K ‘As strategy is all about three things – implementation, implementation, implementation – The Business Models Handbook is especially useful because it not only discusses the most important business models, but also provides practical guidance on how each model can be used.’ Rennie Gould, CEO, Customize UK Training ‘An excellent guide from a trusted source, this book will fast-track knowledge for managers wishing to develop their strategy or indeed their strategic thinking.’ Professor Stuart Roper, Huddersfield Business School, University of Huddersfield ‘Paul Hague has produced an excellent all-in-one handbook that covers a multitude of business models that are used every day by marketing professionals. Thanks to his lifelong experience as a market researcher, Hague is able to thoroughly explain these models and also to provide case studies on how to use them. The Business Models Handbook is a practical text that all marketing experts should read.’ Jeroen Beukeboom, Global Market Intelligence Leader and Senior Analyst, AkzoNobel Industrial Coatings ‘As well as being an absolute must for any MBA student, this superbly well-chosen collection of tools and models will not only save the life of many a business executive with a challenging presentation to make, but might just make life a little better for their audiences into the bargain. Too much time has been wasted at management meetings by businesses misusing or misunderstanding these hugely valuable and important tools. Now there is no excuse!’ Peter Cheverton, Director, INSIGHT Marketing and People Ltd ‘A comprehensive toolkit for managers wishing to learn the key insights from academic research of the last 60 years, and how they can help business.’ Dr Chris Raddats, Senior Lecturer in Marketing and Operations, Management School, University of Liverpool ii THIS PAGE IS INTENTIONALLY LEFT BLANK iii The Business Models Handbook Templates, theory and case studies Paul Hague iv Publisher’s note Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publisher and author cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or the author. First published in Great Britain and the United States in 2019 by Kogan Page Limited Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writ