Strategic Management

Seventh edition Richard Lynch Strategic Management is one of the world’s leading strategy textbooks, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively. This seventh edition of Strategic Management builds on proven strengths … • over 70 short case studies to provide easily accessible illustrations of strategy in practice • over 12 longer cases to provide more in-depth examples of recent strategic decisions involving Sony, Apple and other major companies • a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline • emphasis on practice throughout with features to help you turn theory into practice • major international strategy cases from Europe, Africa, Asia and the Americas • clear exploration of the key concepts • comprehensive, logical structure to guide you through this complex subject. Improve your grade!  New for the seventh edition: Two new chapters: • Green strategy and sustainability • Strategy and business models In addition, green strategy examples continue to be highlighted throughout the text – look out for the green strategy symbol. Green s tra teg y Plus a range of new and updated strategy cases: • Eighteen new short cases including cases from the Middle East, Russia, India and China • Twelve new longer cases So, if you want to know how, when and why you might be making strategic decisions for tomorrow and beyond and learn from the successful (and less successful) strategies of Facebook, Nintendo, Subway, Google, Kodak, Nokia, Yahoo! and many more, then open up and read on! www.pearson-books.com CVR_LYNC4666_07_SE_CVR.indd 1 Strategic Management free open-acces s online learning res ources Seventh edition Richard Lynch Front cover image: © Getty Images Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. He is an active researcher, lecturer and consultant, particularly in the area of global strategy and sustainable strategy. Seventh edition Lynch It also includes a wealth of new, online, open-access learning resources. The seventh edition of Strategic Management comes with free, open-access learning resources at www.pearsoned.co.uk/lynch. Use these materials to enhance and test your knowledge with a wealth of resources including videos, audio summaries, multiple-choice questions and much more! Strategic Management Strategic Management 15/12/2014 12:05 Strategic Management A01_LYNC4666_07_SE_FM.indd i 12/11/14 9:00 AM A01_LYNC4666_07_SE_FM.indd ii 12/11/14 9:00 AM Strategic Management Seventh Edition Richard Lynch A01_LYNC4666_07_SE_FM.indd iii 12/11/14 9:00 AM PEARSON EDUCATION LIMITED Edinburgh Gate Harlow CM20 2JE United Kingdom Tel: +44 (0)1279 623623 Web: www.pearson.com/uk First published 1997 (print) (as Corporate Strategy) Second edition 2000 (print) Third edition 2003 (print) Fourth edition 2006 (print) Fifth edition 2009 (print) (as Strategic Management) Sixth edition 2012 (print) Seventh edition published 2015 (print and electronic) © Aldersgate Consultancy Limited 1997, 2