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Now in its Fourth Edition, Visual Methodologies: An Introduction to Researching with Visual Materials is a bestselling critical guide to the study and analysis of visual culture. Existing chapters have been fully updated to offer a rigorous examination and demonstration of an individual methodology in a clear and structured style.
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GI LLIAN ROSE 'SAGE Los Angeles 1 London 1 New Delhi Singapore 1 Washington OC 1 Melboume DSAGE Los Angeles | London | New Delhi Slngapore | Washington DC | Melbourne SAGE Publications Ltd 1 Oliver’s Yard 55 City Road London EC1Y 1SP SAGE Publications Inc. 2455 Teller Road Thousand Oaks, California 91320 SAGE Publications India Pvt Ltd B 1/1 1 Mohan Cooperative Industrial Area Mathura Road New Delhi 110 044 SAGE Publications Asia-Pacific Pte Ltd 3 Church Street #10-04 Samsung Hub Singapore 049483 Editor: Robert Rojek Editorial assistant: Matthew Oldfield Production editor: Katherine Haw Copyeditor: Catja Pafort Indexer: Judith Lavender Marketing manager: Michael Ainsley Cover design: Wendy Scott Typeset by: C&M Digitals (P) Ltd, Chennai, India Printed and bound in Great Britain by Ashford Colour Press Ltd © Gillian Rose 2016 This edition first published 2016 First edition published 2001, reprinted in 2003, 2005 and 2006. Second edition published 2006, reprinted 2006, 2007, 2008, 2010 and 2011. Third edition published 2011, reprinted 2011,2012, 2014 and 2015. Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers. Library of Congress Control Number: 2015948265 British Library Cataloguing in Publication data A catalogue record for this book is available from the British Library ISBN 978-1-4739-4889-1 ISBN 978-1-4739-4890-7 (pbk) At SAGE we take sustainability seriously. Most of our products are printed in the UK using FSC papers and boards. When we print overseas we ensure sustainable papers are used as measured by the PREPS grading system. We undertake an annual audit to monitor our sustainability. Gillian Rose has provided a welcome overview of the state of the field. Visual Methodologies succeeds both as an introductory text, certain to be widely adopted in the classroom, and as a sophisticated refresher course for those who have followed the rapid maturation of this remarkable interdisciplinary discourse. Added material on the latest advances in digital technology brings this latest edition to the cutting edge of visual culture studies. Martin Jay , Ehrman Professor, University o f California, Berkeley Visual Methodologies is an indispensable resource for anyone working with visual materials. It offers practical guidance and expert theoretical orientation on how to approach, think about, and interpret visual culture, ranging from archival photography and documentary film to websites and social media. An important aspect of this book is the attention paid to audiences and viewing publics, as well as to the ethical demands of visual research. In this new edition, Gillian Rose brings the book fully up to date with contemporary developments in media arts and digital culture, and explores the new possibilities for visual research made possible by developments in software and data analytics. Whether you are new to studying visual culture or a seasoned expert seeking to refine your approach, Visual Methodologies has you covered. Christoph Lindner, Pro