Toc: CONTENTS PAGE INTRODUCTION – THE BIG, BOLD PROMISE Uncovering the Expert Quotient SECTION I – PICKING YOUR EXPERT NICHE Chapter 1 – Identifying “your thing” SECTION II – STAKING CLAIM TO YOUR EXPERT STATUS WITH KNOWLEDGE Chapter 2 – Create valuable content that positions you as an expert Chapter 2A – Minimum Viable Marketing Formula (Part 1) Chapter 3 – Curate valuable content that positions you as an expert SECTION III – LEVERAGING THE AUTHO