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How Health Care Can Heal Itself…page 78 When Executives Feel Phony…page 108 www.hbr.org September 2005 What Leaders Need to 68 Confessions of a Trusted Counselor David A. Nadler HEAR 78 Fixing Health Care from the Inside, Today Steven J. Spear 94 All Strategy Is Local Bruce Greenwald and Judd Kahn 108 The Dangers of Feeling like a Fake Manfred F.R. Kets de Vries 120 Strategy as Active Waiting Donald N. Sull 18 Forethought 39 HBR Case Study The Tug-of-War Yossi Sheffi 57 First Person A Stake in the Business Chris T. Sullivan 131 Tool Kit Building Loyalty in Business Markets Das Narayandas 140 Frontiers Using VoIP to Compete Kevin Werbach 156 Executive Summaries …page 68 162 Panel Discussion CHEVRON is a registered trademark of Chevron Corporation. The CHEVRON HALLMARK and HUMAN ENERGY are trademarks of Chevron Corporation. ©2005 Chevron Corporation. All rights reserved. It took us 125 years to use the first trillion barrels of oil. We’ll use the next trillion in 30. So why should you care? Energy will be one of the defining issues of this century. One thing is clear: the era of easy oil is over. What we all do next will determine how well we meet the energy needs of the entire world in this century and beyond. Demand is soaring like never before. As populations grow and economies take off, millions in the developing world are enjoying the benefits of a lifestyle that requires increasing amounts of energy. In fact, some say that in 20 years the world will consume 40% more oil than it does today. At the same time, many of the world’s oil and gas fields are maturing. And new energy discoveries are mainly occurring in places where resources are difficult to extract, physically, economically and even politically. When