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Megatrends in Food and Agriculture Megatrends in Food and Agriculture Technology, Water Use and Nutrition Helmut Traitler California, United States Michel Dubois France Keith Heikes Wisconsin, United States Vincent Pétiard France David Zilberman California, United States This edition first published 2018 © 2018 John Wiley & Sons Ltd All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by law. Advice on how to obtain permission to reuse material from this title is available at http://www.wiley.com/go/permissions. The right of Helmut Traitler, Michel Dubois, Keith Heikes, Vincent Pétiard and David Zilberman to be identified as the authors of this work has been asserted in accordance with law. Registered Offices John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, USA John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, UK Editorial Office 9600 Garsington Road, Oxford, OX4 2DQ, UK For details of our global editorial offices, customer services, and more information about Wiley products visit us at www.wiley.com. Wiley also publishes its books in a variety of electronic formats and by print‐on‐demand. Some content that appears in standard print versions of this book may not be available in other formats. Limit of Liability/Disclaimer of Warranty While the publisher and authors have used their best efforts in preparing this work, they make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives, written sales materials or promotional statements for this work. The fact that an organization, website, or product is referred to in this work as a citation and/or potential source of further information does not mean that the publisher and authors endorse the information or services the organization, website, or product may provide or recommendations it may make. This work is sold with the understanding that the publisher is not engaged in rendering professional services. The advice and strategies contained herein may not be suitable for your situation. You should consult with a specialist where appropriate. Further, readers should be aware that websites listed in this work may have changed or disappeared between when this work was written and when it is read. Neither the publisher nor authors shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. Library of Congress Cataloging‐in‐Publication data applied for ISBN: 9781119391142 Cover Design: Wiley Cover Images: Photos by Helmut Traitler and Therese Meyer Traitler Set in 10/12pt Warnock by SPi Global, Pondicherry, India 10 9 8 7 6 5 4 3 2 1 v Contents Foreword xiii Acknowledgments xv Part 1 Agriculture and the Food Industry 1 The Role of Agriculture in Today’s Food Industry 3 1.1 Introduction 3 1.1.1 The Four Building Blocks 4 1.1.2 Some History of Agriculture 5 1.1.3 Eat More and Increase the Likelihood for Survival 6 1.1.4 Food Can Be Grown and Plants Can Be Bred: What’s Next? 7 1.1.5 From Very Old to Rather Recent Food‐Preservation Techniques 9 1.2 Agriculture: The Main Supplier to the Food Industry 10 1.2.1 Artificial Ingredients 10 1.2.2 The Main Raw Material Sources 11 1.2.3 Milk’s the Star 12 1.2.4 Milk…What Else? 13 1.2.5 Other Excursions from Food 14 1.2.6 Noncompeting Alternatives 15 1.3 Agriculture