территориальный маркетинг [DOC]

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E-Book Overview

Статья. Опубликована в журнале "Маркетинг в России и за рубежом" — 1997. — С. 83-97
В статье рассмотрены сущность и разновидности территориального маркетинга, маркетинг территории, маркетинг страны, маркетинг регионов, маркетинг города, маркетинг мест, а также маркетинг на (внутри) территории, в т.ч. некоммерческий маркетинг.

E-Book Information

  • Language: Russian

  • Topic: 5

  • Library: twirpx

  • Commentary: 1,558,034

  • Org File Size: 128,000

  • Extension: doc

  • Tags: Маркетинг, реклама, PR Маркетинг

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