The Must Dos Of Branding

The Must Do’s of Branding Contents Introduction ...................................................................................................................................... 2 Chapter 1 --- Expand the Brand ......................................................................................................... 3 Chapter 2 --- Contract the Brand ....................................................................................................... 4 Chapter 3 --- Publicity is a Good Thing ............................................................................................... 5 Chapter 4 --- Advertising the Brand ................................................................................................... 6 Chapter 5 --- Be Authentic ................................................................................................................. 8 Chapter 6 --- Its not all about Quality ................................................................................................ 9 Chapter 7 --- Category over Brand ................................................................................................... 11 Chapter 8 --- The Importance of a Name ......................................................................................... 12 Chapter 9 --- Keep it Simple ............................................................................................................. 13 Chapter 10 --- Don’t be a Stuck Up Brand ........................................................................................ 14 Chapter 11 --- A Second Thought on Naming ................................................................................... 15 Chapter 12 --- Keep Brand Names and Company Names Separate ................................................... 17 Chapter 13 --- Beware of Subbranding............................................................................................. 18 Chapter 14 --- Can You Ever Extend the Brand? ............................................................................... 20 Chapter 15 --- The Importance of the Logo ...................................................................................... 22 Chapter 16 --- The Importance of Color ........................................................................................... 23 Chapter 17 --- Think Globally ........................................................................................................... 25 Chapter 18 --- Branding and the Internet ......................................................................................... 26 Chapter 19 --- Naming and the Internet ........................................................................................... 29 Chapter 20 --- Globalism and the Internet ....................................................................................... 32 Conclusion ...................................................................................................................................... 33 1 ` Ìi`ÊÜ Ì Ê v ÝÊ* Ê ` Ì ÀÊ ÊvÀiiÊv ÀÊ V iÀV > ÊÕÃi° / ÊÀi ÛiÊÌ ÃÊ Ì Vi]ÊÛ Ã Ì\Ê ÜÜÜ° Vi °V ÉÕ V ° Ì Introduction When you think of a brand the first thing that probably comes to mind is a brand on livestock. Branding of a product should be viewed as the same thing. When you have a successful brand, it sets your product apart from your competition. You want your brand to be able to expand your customer base and increase your market share. The larger your customer base and market share the more powerful your brand will become. There are many