P U B L IC R E L A T IO N S B O O K A A G Guuiiddee ttoo PPuubblliicc R Reellaattiioonnss B Beesstt PPrraaccttiicceess,, SSoocciiaall M Meeddiiaa,, aanndd PPR R CCaarreeeerrss.. by, Ashley Wirthlin Brought to you by: About the Author: Ashley Wirthlin Hello, and thank you for downloading the Public Relations Book! My name is Ashley. I am the author of Public Relations Blogger. I write, manage, and update the blog daily. I am a marketing and management graduate of the University of Portland and have worked with marketing, non‐profit fundraising, authority in online branding and PR, and event coordination. At Public Relations Blogger, you can find thousands of articles on various areas of the public relations industry as well as a 450+ term glossary on marketing, advertising, and PR terms. This book is a compilation of my favorite and most informative articles that should give you a great starting place to doing your own PR, understanding the workings of PR, and of knowing how to utilize the tools available to you. Please feel free to send me your feedback, get in touch, and peruse the blog; there are many more posts there that I did not include here. I hope you find this book to be a great resource. Let me know your thoughts, and thanks again for downloading! ‐ Ashley Ashley Wirthlin @HowToDoPR
[email protected] http://PublicRelationsBlogger.com Sponsored by: ©2009 PublicRelationsBlogger Wirthlin 1 TABLE OF CONTENTS AN INTRODUCTION TO PR 314 CAREER RELATED TIPS 1522 PR TIPS: PUBLIC RELATIONS PLANNING 2335 PR TIPS: SOCIAL MEDIA PR TIPS: SEO (SEARCH ENGINE OPTIMIZATION) 3648 4953 PR TIPS: BLOGGING 5459 PR TIPS: DIY PUBLIC RELATIONS 6063 PR TIPS: ETC. 6472 PR AND BRANDING: A SHORT REVIEW OF “THE 22 IMMUTABLE LAWS OF BRANDING” 7380 BOOK REVIEW: THE PUBLIC RELATIONS WRITER’S HANDBOOK BY MARY ARONSON, DON SPETNER, AND CAROL AMES 8188 BOOK REVIEW: THE NEW RULES OF MARKETING AND PR BY DAVID MEERMAN SCOTT BOOK REVIEW: STRATEGIC PUBLIC RELATIONS BY COLLEEN MOFFITT AND JENNIFER GERHT 89101 102109 ©2009 PublicRelationsBlogger Wirthlin 2 A SHORT INTRODUCTION TO PR: A Beginner's Guide to PR | Public Relations 101 Public Relations may be a bit intimidating, especially having never done it in practice, but know that everyone starts somewhere. The best thing to do: exactly what you're doing now. You're here, perhaps by mistake, but more likely because you want to know more about PR and how it can help you, your brand, company, product, service, cause, etc. PR really is applicable in all those areas, and it simply requires that you get started. (Looking for a definition of PR? Try t