Public Relations Book

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An introduction to PR, career related tips, pr tips: public relations planning, pr tips: social media , pr tips: seo (search engine optimization), pr tips: blogging, pr tips: diy public relations, pr tips: etc. , pr and branding: a short review of the immutable laws of branding, book review: the public relations writer’s handbook, by Mary Aronson, Don Spetner, and Carol Ames, book review: The new rules of marketing and pr, by David Meerman Scott, book review: Strategic public relations by Colleen Moffitt and Jennifer Gerht

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P U B L IC R E L A T IO N S B O O K    A A  G Guuiiddee  ttoo  PPuubblliicc  R Reellaattiioonnss  B Beesstt  PPrraaccttiicceess,,  SSoocciiaall   M Meeddiiaa,,  aanndd  PPR R  CCaarreeeerrss..   by, Ashley Wirthlin Brought to you by: About the Author: Ashley Wirthlin Hello, and thank you for downloading the Public  Relations Book!  My name is Ashley. I am the author of Public Relations  Blogger. I write, manage, and update the blog daily. I  am a marketing and management graduate of the  University of Portland and have worked with  marketing, non‐profit fundraising, authority in online  branding and PR, and event coordination.   At Public Relations Blogger, you can find thousands of  articles on various areas of the public relations  industry as well as a 450+ term glossary on  marketing, advertising, and PR terms. This book is a  compilation of my favorite and most informative  articles that should give you a great starting place to  doing your own PR, understanding the workings of  PR, and of knowing how to utilize the tools available to you. Please feel free to send  me your feedback, get in touch, and peruse the blog; there are many more posts  there that I did not include here.   I hope you find this book to be a great resource. Let me know your thoughts, and  thanks again for downloading!  ‐ Ashley    Ashley Wirthlin  @HowToDoPR  [email protected]  http://PublicRelationsBlogger.com        Sponsored by: ©2009 PublicRelationsBlogger                                                       Wirthlin    1    TABLE OF CONTENTS   AN INTRODUCTION TO PR  3­14  CAREER RELATED TIPS  15­22  PR TIPS: PUBLIC RELATIONS PLANNING  23­35  PR TIPS: SOCIAL MEDIA    PR TIPS: SEO (SEARCH ENGINE OPTIMIZATION)    36­48    49­53  PR TIPS: BLOGGING  54­59  PR TIPS: DIY PUBLIC RELATIONS  60­63  PR TIPS: ETC.    64­72  PR AND BRANDING: A SHORT REVIEW OF “THE   22 IMMUTABLE LAWS OF BRANDING”   73­80  BOOK REVIEW: THE PUBLIC RELATIONS WRITER’S HANDBOOK   BY MARY ARONSON, DON SPETNER, AND CAROL AMES  81­88  BOOK REVIEW: THE NEW RULES OF MARKETING AND PR   BY DAVID MEERMAN SCOTT   BOOK REVIEW: STRATEGIC PUBLIC RELATIONS   BY COLLEEN MOFFITT AND JENNIFER GERHT   89­101  102­109      ©2009 PublicRelationsBlogger                                                       Wirthlin    2  A SHORT INTRODUCTION TO PR: A Beginner's Guide to PR | Public Relations 101 Public Relations may be a bit intimidating, especially having never done it in practice, but know that everyone starts somewhere. The best thing to do: exactly what you're doing now. You're here, perhaps by mistake, but more likely because you want to know more about PR and how it can help you, your brand, company, product, service, cause, etc. PR really is applicable in all those areas, and it simply requires that you get started. (Looking for a definition of PR? Try t