Toc: B R I E F TA B L E O F C O N T E N T S Units: 1. Achieving Business Success Chapter 1: Business Driven Technology Chapter 2: Identifying Competitive Advantages Chapter 3: Strategic Initiatives for Implementing Competitive Advantages Chapter 4: Measuring the Success of Strategic Initiatives Chapter 5: Organizational Structures That Support Strategic Initiatives 2 Exploring Business Intelligence Chapter 6: Valuing and Storing Organizational Information—Databases Chapter 7: Accessing Organizational Information—Data Warehouses Chapter 8: Understanding Big Data and Its Impact on Business 3 Streamlining Business Operations Chapter 9: Enabling the Organization—Decision Making Chapter 10: Extending the Organization—Supply Chain Management Chapter 11: Building a Customer-Centric Organization—Customer Relationship Management Chapter 12: Integrating the Organization from End to End—Enterprise Resource Planning 4 Building Innovation Chapter 13: Creating Innovative Organizations Chapter 14: Ebusiness Chapter 15: Creating Collaborative Partnerships Chapter 16: Integrating Wireless Technology in Business 5 Transforming Organizations Chapter 17