E-Book Overview
Apply analytics to business problems using two very popular software tools, SAS and R. No matter your industry, this book will provide you with the knowledge and insights you and your business partners need to make better decisions faster.
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<em>Learn Business Analytics in Six Steps Using SAS and R teaches you how to solve problems and execute projects through the "DCOVA and I" (Define, Collect, Organize, Visualize, Analyze, and Insights) process. You no longer need to choose between the two most popular software tools. This book puts the best of both worlds—SAS and R—at your fingertips to solve a myriad of problems, whether relating to data science, finance, web usage, product development, or any other business discipline.
What You'll Learn
- Use the DCOVA and I process: Define, Collect, Organize, Visualize, Analyze and Insights.
- Harness both SAS and R, the star analytics technologies in the industry
- Use various tools to solve significant business challenges
- Understand how the tools relate to business analytics
- See seven case studies for hands-on practice
Who This Book Is ForThis book is for all IT professionals, especially data analysts, as well as anyone who
- Likes to solve business problems and is good with logical thinking and numbers <strong>
- Wants to enter the analytics world and is looking for a structured book to reach that goal
- Is currently working on SAS , R, or any other analytics software and strives to use its full power
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E-Book Content
Learn Business Analytics in Six Steps Using SAS and R A Practical, Step-by-Step Guide to Learning Business Analytics — Subhashini Sharma Tripathi Learn Business Analytics in Six Steps Using SAS and R A Practical, Step-by-Step Guide to Learning Business Analytics Subhashini Sharma Tripathi Learn Business Analytics in Six Steps Using SAS and R Subhashini Sharma Tripathi Bangalore, Karnataka India ISBN-13 (pbk): 978-1-4842-1002-4 DOI 10.1007/978-1-4842-1001-7 ISBN-13 (electronic): 978-1-4842-1001-7 Library of Congress Control Number: 2016961720 Copyright © 2016 by Subhashini Sharma Tripathi This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Trademarked names, logos, and images may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, logo, or image we use the names, logos, and images only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark. The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Managing Director: Welmoed Spahr Lead Editor:Celestin Suresh John Technical Reviewer: Ujjwal Dalmia Editorial Board: Steve Anglin, Pramila Balan, Laura Berendson, Aaron Black, Louise Corrigan, Jonathan Gennick, Robert Hutchinson, Celestin Su