E-Book Overview
Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present fans and new guerrillas with the first book to deliver the best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 25 top selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking and more—ultimately, making more money, while spending less.
E-Book Content
UPDATED, ADAPTED, REMASTERED... Contributions from 35 Guerrilla hits, including: The Guerrilla Marketing Handbook Guerrilla Publicity Guerrilla Marketing in 30 Days Guerrilla Marketing for Writers Guerrilla Social Media Marketing Guerrilla Marketing on the Internet Guerrilla Networking Guerrilla Negotiating Guerrilla Selling Guerrilla Public Speaking Guerrilla Multilevel Marketing Guerrilla Profits Guerrilla Finanacing Guerrilla Business Secrets Guerrilla Breakthrough Strategies Guerrilla Retailing Guerrilla Rainmaking Guerrilla Marketing for Consultants Guerrilla Marketing Goes Green Guerrilla Marketing for Nonprofits The only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla books— updated for a new generation. When they write the history of marketing thought, Jay doesn’t get a page...he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk—it will become your marketing bible. Jill Lublin, international speaker and author, Jilllublin.com For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter—and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including myself, and most of my clients and friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Jay Conrad Levinson is the Father of Guerrilla Marketing. His books have sold more than 21 million copies worldwide, appear in 62 languages and have become the most powerful brand in the history of marketing. He is the chairman of Guerrilla Marketing International. Jeannie Levinson is the co-author of Startup Guide to Guerrilla Marketing. She serves as the President of Guerrilla Marketing International and is a founder of the Guerrilla Marketing Association. ISBN 13: 978-159918-422-7 ISBN 10: 1599184222 $21.95 Business / Marketing Cover design by Andrew Welyczko entrepreneurpress.com LEVINSON & LEVINSON Roger C. Parker, www.PublishedandProfitable.com GUERRILA remix MARKETING greatest hits GUERRILLA remix MARKETING careers branding retailing networking writers canvassing advertising internet wealth copywriting The Best Of Guerrilla Marketing strategies job-hunters speakers negotiating social media deal making rainmakers financing selling franchisees research profits publicity consultants multilevel marketing green non-profits BY THE FATHER OF GUERRILLA MARKETING JAY CONRAD LEVINSON AND JEANNIE LEVINSON GUERRILLA remix MARKETING JAY CONRAD LEVINSON AND JEANNIE LEVINSON Entrepreneur Press, Publisher Cover design: Andrew Welyczko Composition and production: Eliot House Productions © 2011 by Entrepreneur Media, Inc. All rights reserved. Reproduction or translation of any part o