Digital Television Strategies: Business Challenges And Opportunities

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E-Book Overview

In Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television, and answers many essential questions about the future of this fickle industry.

E-Book Information

  • Year: 2,003

  • Pages: 107

  • Pages In File: 107

  • Language: English

  • Topic: 1

  • Library: mexmat

  • Issue: 20

  • Identifier: 9780333992951,0333992954

  • Org File Size: 10,780,332

  • Extension: pdf

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