E-Book Overview
<STRONG>Psychology in Economics and Business is the first textbook in economic psychology that is targeted at students of economics and business administration. It describes the experiments and explains the psychological background associated with the topics. The book presents the state of the art in behavioral economics and economic psychology and their applications to economics and business.
The first part organizes economic psychological themes within a common paradigm. The applications belong to a great variety of fields in economic psychology, including entrepreneurial behavior, perceptions of price, risk, inflation and economic activities, economic socialization, demand theory, attitudes and brand images, decision making and heuristics, economic expectations, well-being, poverty and consumer satisfaction.
The second part deals with information processing in a wider sense. The psychological principles of consistency and attribution are dealt with and recent developments in rationality and choice under uncertainty are considered. A chapter on game theory focuses on psychological factors in several social dilemmas. Strategies and tactics in human interaction are dealt with in a chapter on negotiation behavior.
The chapter on economic psychological methods deals with the acquisition of knowledge from the observation of economic behavior in reality and in experimental settings.
E-Book Content
PSYCHOLOGY IN ECONOMICS AND BUSINESS Psychology in Economics and Business An Introduction to Economic Psychology by GERRIT ANTONIDES With an Introduction by W. Fred van Raaij Second, Revised Edition KLUWER ACADEMIC PUBLISHERS DORDRECHT/BOSTON/LONDON Library of Congress Cataloging-in-Publication Data Antonides. Gerr1t. 1951Psychology in economics and business: an introduction to economiC psychology I by Gerrit Antonides : with an introduction by W. Fred va~ Raaij. p. cm. Inc 1udes index. 1. Economics--Psychological aspects. HB74.P8A64 1996 1. Title. 330' .01' 9--dc20 96-19922 ISBN-13: 978-0-7923-4108-6 DOl: 10.1 007/978-94-009-1710-1 e-ISBN-13: 978-94-009-1710-1 Published by Kluwer Academic Publishers, P.O. Box 17,3300 AH Dordrecht, The Netherlands Kluwer Academic Publishers incorporates the publishing programmes of D. Reidel, Martinus Nijhoff, Dr. W. Junk and MTP Press. Sold and distributed in the U.S.A. and Canada by Kluwer Academic Publishers, 101 Philip Drive, Norwell, MA 02061, U.S.A. In all other countries, sold and distributed by Kluwer Academic Publishers Group, P.O. Box 322, 3300 AH Dordrecht, The Netherlands. Cover picture has been adapted from F. J. Gall and G. S. Spurzheim (18\0) in D. Krech et al.: Elements of Psychology. Copyright @1982 by Alfred A. Knopf. Reproduced by permission of McGraw-Hill, Inc. The idea expressed in the cover picture is that different kinds of behavior are controlled by separate parts of the brain. This hypothesis in phrenology is not assumed here but we assume that mental processes are involved in economic and social behavior as considered in this book. Printed 011 acid-free paper All Rights Reserved @1996 Kluwer Academic Publishers Softcover reprint of the hardcover 2nd edition 1996 No part of the material protected by this copyright notice may be reproduced or utilized in any f0n11 or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without written permission from the copyright owner. CONTENTS PREFACE IX 1. INTRODUCTION (by W. Fred van Raaij) PART I AN ECONOMIC PSYCHOLOGICAL PARADIGM 2. ECONOMICS AND PSYCHOLOGY 2.1. Shared interests of economics and psychology 2.2. Economic actions in everyday life 2.3. Relevan