Business Communication

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E-Book Overview

Meeting the syllabus of UP Technical University, Lucknow for the core subjects offered to the management students, this book provides a view about the communication used in business and helps the students to develop effective communication skills.

E-Book Content

This page intentionally left blank Copyright © 2009, New Age International (P) Ltd., Publishers Published by New Age International (P) Ltd., Publishers All rights reserved. No part of this ebook may be reproduced in any form, by photostat, microfilm, xerography, or any other means, or incorporated into any information retrieval system, electronic or mechanical, without the written permission of the publisher. All inquiries should be emailed to [email protected] ISBN (13) : 978-81-224-2878-0 PUBLISHING FOR ONE WORLD NEW AGE INTERNATIONAL (P) LIMITED, PUBLISHERS 4835/24, Ansari Road, Daryaganj, New Delhi - 110002 Visit us at www.newagepublishers.com PREFACE C ommunication is one of the basic functions of management in any organization and its importance can hardly be overemphasized. It is a process of transmitting information, ideas, thoughts, opinions and plans between various parts of an organization. Good and effective communication is required not only for good human relation but also for good and successful business. Effective communication of information and decision is an essential component for management-employee relations. Communication is also a basic tool for motivation, which can improve morale of the employees in an organization. Inappropriate or faulty communication among employees or between manager and his subordinates is the major cause of conflict and low morale at work. With effective communication, you can maintain a good human relation in the organization and by encouraging ideas or suggestions from employees or workers and implementing them whenever possible, you can also increase production at low cost. Communication may be made through oral or written. In oral communication, listeners can make out what speakers is trying to say, but in written communication, text matter in the message is a reflection of your thinking. So, written communication or message should be clear, purposeful and concise with correct words, to avoid any misinterpretation of your message. Written communication provides a permanent record for future use and it also gives an opportunity to employees to suggest their comments in writing. So, effective communication is very important for successful working of an organization. We, sincerely, hope that this book will be helpful to all management students in developing effective communication skills. Authors This page intentionally left blank CONTENTS Preface CHAPTER-1 BUSINESS COMMUNICATION: AN INTRODUCTION 1.1 INTRODUCTION 1.2 ROLE OF COMMUNICATION IN BUSINESS 1.3 DEFINITIONS OF COMMUNICATION 1.4 PURPOSE OF COMMUNICATION 1.5 THE COMMUNICATION SITUATION 1.6 THE COMMUNICATION PROCESS/CYCLE Exercise CHAPTER-2 COMMUNICATION AND ORGANIZATION STRUCTURE 2.1 FORMS OF COMMUNICATION 2.1.1 Formal Communication 2.1.2 Grapevine/Informal Communication 2.2 BARRIERS OF COMMUNICATION 2.3 PRINCIPLES OF EFFECTIVE COMMUNICATION 2.4 GATEWAYS TO EFFECTIVE COMMUNICATION 2.5 SEVEN Cs OF COMMUNICATION 2.5.1 Seven Cs of Written Communication 2.5.2 Seven Cs of Oral Communication Exercise CHAPTER-3 EMPLOYMENT COMMUNICATION 3.1 APPLICATION LETTER 3.2 RESUME v 1-6 1 1 2 3 4 5 6 7-22 7 7 11 14 16 17 18 18 20 21 23-38 23 25 Contents 3.2.1 Contents of a CV/Resume 3.2.2 Some Tips for Preparing an Impressive CV 3.3 REFERENCES 3.4 DISCUSSIONS IN GROUPS 3.4.1 Considerations