E-Book Overview
The inside scoop on boosting sales through spot-on analyticsRetailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage.Helps retailers and analysts to use analytics to sell more merchandiseProvides fact-based analytic strategies that can be replicated with the same success the author achieved on a global levelReveals how retailers can begin using their data as a strategic advantageIncludes examples from many retail departments illustrating successful use of data and analyticsAnalytics is the wave of the future. Put your data to strategic use with the proven guidance found in Retail Analytics.
E-Book Content
Retail Analytics Wiley & SAS Business Series The Wiley and SAS Business Series presents books that help senior-level managers with their critical management decisions. Titles in the Wiley and SAS Business Series include: Activity-Based Management for Financial Institutions: Driving Bottom-Line Results by Brent Bahnub Branded! How Retailers Engage Consumers with Social Media and Mobility by Bernie Brennan and Lori Schafer Business Analytics for Customer Intelligence by Gert Laursen Business Analytics for Managers: Taking Business Intelligence beyond Reporting by Gert Laursen and Jesper Thorlund Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economy by Olivia Parr Rud CIO Best Practices: Enabling Strategic Value with Information Technology, Second Edition by Joe Stenzel Credit Risk Assessment: The New Lending System for Borrowers, Lenders, and Investors by Clark Abrahams and Mingyuan Zhang Demand-Driven Forecasting: A Structured Approach to Forecasting by Charles Chase Enterprise Risk Management: A Methodology for Achieving Strategic Objectives by Gregory Monahan Executive’s Guide to Solvency II by David Buckham, Jason Wahl, and Stuart Rose Foreign Currency Financial Reporting from Euros to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications by Robert Rowan Manufacturing Best Practices: Optimizing Productivity and Product Quality by Bobby Hull Mastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work by Frank Leistner Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics by Gary Cokins Social Network Analysis in Telecommunications by Carlos Andre Reis Pinheiro The Business Forecasting Deal: Exposing Bad Practices and Providing Practical Solutions by Michael Gilliland The Data Asset: How Smart Companies Govern Their Data for Business Success by Tony Fisher The Executive’s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by David Thomas and Mike Barlow The New Know: Innovation Powered by Analytics by Thornton May The Value of Business Analytics: Identifying the Path to Profitability by Evan Stubbs Visual Six Sigma: Making Data Analysis Lean by Ian Cox, Marie A. Gaudard, Philip J. Ramsey, Mia L. Stephens, and Leo Wright For more information and a complete list of books in this series, please visit www.wiley.com/go/sas. Retail Analytics The Secret Weapon Emmett Cox John Wiley & Sons, Inc. Copyright © 2012 by Emmett Cox. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, sc