E-Book Overview
The research methods students need to understand, interpret, and analyze social psychological research are emphasized throughout. The streamlined approach provides an economical textbook for students and a flexible format that allows instructors to cover the entire book in a single semester. A book specific Web site contains a free online study guide and a variety of teaching tools.
E-Book Content
Social Psychology Social Psychology Third Edition Kenneth S. Bordens Irwin A. Horowitz Indiana University—Purdue University Fort Wayne Oregon State University Social Psychology, 3rd Edition Copyright ©2008 by Freeload Press Illustration used on cover © 2008 JupiterImages Corporation ISBN 1-930789-04-1 No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, recording, photocopying, or otherwise, without the prior written permission of the publisher. Printed in the United States of America by Freeload Press. 10 9 8 7 6 5 4 3 2 1 Preface xi 1 Understanding Social Behavior 2 The Social Self 1 29 3 Social Perception: Understanding Other People 61 4 Prejudice and Discrimination 5 Attitudes 103 155 6 Persuasion and Attitude Change 185 7 Conformity, Compliance, and Obedience 8 Group Processes 231 281 9 Interpersonal Attraction and Close Relationships 315 10 Interpersonal Aggression 357 11 Prosocial Behavior and Altruism Glossary References 401 G-1 R-1 Name Index I-1 Subject Index I-11 v Preface 1 xi Understanding Social Behavior Managing Self-Presentations 1 A Model for Understanding Social