The e-Business Formula for Success How to Select the Right Model, Web Site Design, and Promotion Strategy for Your e-Business Susan Sweeney, C.A. “Shows you how to apply the proven ‘ebusiness formula for success’ to any new or existing business of any size.” THE E-BUSINESS FORMULA FOR SUCCESS Other Titles of Interest From Maximum Press Marketing on the Internet, Fifth Edition: Zimmerman, 1-885068-49-2 Business-to-Business Internet Marketing, Third Edition: Silverstein, 1-885068-50-6 Marketing With E-Mail, Second Edition: Kinnard, 1-885068-51-4 101 Ways to Promote Your Web Site, Second Edition: Sweeney, 1-885068-45-X Internet Marketing for Less Than $500/Year: Yudkin, 1-885068-52-2 Internet Marketing for Your Tourism Business: Sweeney, 1-885068-47-6 Internet Marketing for Information Technology Companies: Silverstein, 1-885068-46-8 Exploring IBM ~ iSeries and Personal Computers, Eleventh Edition: Hoskins, Wilson, 1-885068-39-5 Exploring IBM RS/6000 Computers, Tenth Edition: Hoskins, Davies, 1-885068-42-5 Exploring IBM ~ iSeries and AS/400 Computers, Tenth Edition: Hoskins, Dimmick, 1-885068-43-3 Exploring IBM S/390 Computers, Sixth Edition: Hoskins, Coleman, 1-885068-28-X Building Intranets With Lotus Notes and Domino 5.0: Krantz, 1-885068-41-7 For more information, visit our Web site at www.maxpress.com or e-mail us at
[email protected] THE E-BUSINESS FORMULA FOR SUCCESS How to select the right e-Business model, Web site design, and online promotion strategy for your business Susan Sweeney MAXIMUM PRESS 605 Silverthorn Road Gulf Breeze, FL 32561 (850) 934-0819 www.maxpress.com Acknowledgements This book was very much a team effort and I would like to extend my thanks to Ed Dorey, Andy MacLellan, and Matt Bell—part of the dynamite team at Connex Network. It was an extremely busy year, but we did it! Thank you for your time and dedication on this project. Special thanks to my mom and dad, Olga and Leonard Dooley. As always, special thanks to my husband Miles, and our three wonderful children—Kaitlyn, Kara, and Andrew—for their love, encouragement and ongoing support. Love you more than the last number. Thanks to Maximum Press. As always, it has been a pleasure to work with Jim Hoskins and Donna Tryon. Thanks to ReNae Grant of PageCrafters for all her support and patience. I look forward to working on future projects with you all. I would like to end by thanking all those individuals and organizations that share their information so freely with everyone on the Net. Sites like WilsonWeb.com (http://www.wilsonweb.com/), E-commerce Times (http:// www.ecommercetimes.com/), Portals like Internet.com (http:// www.internet.com/), About.com’s e-Business section (http:// ebusiness.about.com/industry/ebusiness/mbody.htm) and great newsletters such as AudetteMedia’s I-Sales and I-Search, as well as WebPromote Weekly (