Published by Rowmark Limited 65 Rogers Mead Hayling Island Hampshire PO11 0PL ISBN 978 0 9548045 1 0 First Published 2006 Reprinted 2006 Copyright © Brian B. Brown 2006 The right of Brian Brown to be identified as the author of this work has been asserted by him in accordance with the Copyright, Design and Patents Act 1988. Note: The material contained in this book is set out in good faith for general guidance and no liability can be accepted for loss or expense incurred as a result of relying in particular circumstances on statements made in this book. All rights reserved. No part of this publication may be reproduced in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of publication) without the written permission of the copyright owner except in accordance with the provisions of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd. 90 Tottenham Court Road, London, England W1P 9HE. Applications for the copyright owner’s written permission to reproduce any part of this publication should be addressed to the publisher. Warning: The doing of an unauthorised act in relation to a copyright work may result in both a civil claim for damages and criminal prosecution. Writing a Business Plan.pmd 2 10/19/2006, 11:05 AM Other Easy Step by Step Guides Sales and Marketing Books Telemarketing, Cold Calling & Appointment Making Marketing Successful Selling Building a Positive Media Profile Writing Advertising Copy Writing Articles and Newsletters Are Your Customers Being Served? Personal Development Books Stress and Time Management Communicating with more Confidence Giving Confident Presentations Being Positive and Staying Positive (even when the going gets tough) Management Books Motivating your Staff Recruiting the Right Staff Better Budgeting for your Business Managing Change Handling Confrontation Writing a Business Plan and Making it Work Negotiating for Success Writing a Business Plan.pmd 3 10/19/2006, 11:05 AM Other books in the series Publishing and Promoting your Book Fundraising for your School All the above guides are available from bookshops and on line, and as eBooks. Rowmark Limited E mail:
[email protected] www.rowmark.co.uk Writing a Business Plan.pmd 4 10/19/2006, 11:05 AM About the author After a ‘first career’ during which he held senior general management and executive positions in the engineering, manufacturing and financial services industries, in 1987 Brian became a freelance consultant working with large and small organisations, from private to public sectors, to improve organisation performance through strategic change and training. Brian is a business graduate, Chartered Secretary, and member of the Chartered Institute for Personnel