From the Library of Garrick Lee Social Networking for Business From the Library of Garrick Lee This page intentionally left blank From the Library of Garrick Lee Social Networking for Business C h o o s i n g t h e R i g h t To o l s a n d R e s o u r c e s t o F i t Yo u r N e e d s Rawn Shah From the Library of Garrick Lee Vice President, Publisher: Tim Moore Associate Publisher and Director of Marketing: Amy Neidlinger Wharton Editor: Steve Kobrin Editorial Assistant: Pamela Boland Development Editor: Russ Hall Operations Manager: Gina Kanouse Senior Marketing Manager: Julie Phifer Publicity Manager: Laura Czaja Assistant Marketing Manager: Megan Colvin Cover Designer: Alan Clements Managing Editor: Kristy Hart Project Editor: Lori Lyons Copy Editor: Krista Hansing Editorial Services Proofreader: Williams Woods Publishing Services, LLC Indexer: Lisa Stumpf Compositor: Jake McFarland Manufacturing Buyer: Dan Uhrig © 2010 by Pearson Education, Inc. Publishing as Wharton School Publishing Upper Saddle River, New Jersey 07458 Wharton School Publishing offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419,
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