E-Book Overview
The first title in PREP's new Business Success Series is designed to help individuals who want to prepare paperwork related to starting, growing, selling, or marketing a business. The book contains real business plans for those contemplating entrepreneurship as well as for those who have an ongoing business which they are interested in selling. Readers will see samples of real business plans used by real organizations to finance new ventures, sell a business to a public company, and finance growth. Readers will see samples of financial statements and other paperwork used by real companies. A valuable section of the book is the section showing marketing tools and "business resumes" used to attract new customers and increase profitability.
E-Book Content
Real Business Plans & Marketing Tools ...including samples to use in starting, growing, marketing, and selling your business Anne McKinney, Editor P R E P P U B L I S H I N G FAYETTEVILLE, NC PREP Publishing 1110 ˚ Hay Street Fayetteville, NC 28305 (910) 483-6611 Copyright © 2003 by Anne McKinney All rights reserved under International and Pan-American Copyright Conventions. No part of this book may be reproduced or copied in any form or by any means–graphic, electronic, or mechanical, including photocopying, taping, or information storage and retrieval systems–without written permission from the publisher, except by a reviewer, who may quote brief passages in a review. Published in the United States by PREP Publishing. Library of Congress Cataloging-in-Publication Data McKinney, Anne, 1948Real business plans & marketing tools : including samples to use in starting, growing, marketing, and selling your business / Anne McKinney. p. cm. -- (Business success series) ISBN 1-885288-36-0 1. Business planning. 2. Proposal writing in business. 3. Business enterprises--Planning. 4. Marketing--Planning. I. Title: Real business plans and marketing tools. II. Title. III. Business success series (PREP Publishing) HD30.28.M3847 2003 658.4’012--dc21 Printed in the United States of America 2003042943 CIP By PREP Publishing Business and Career Series: RESUMES AND COVER LETTERS THAT HAVE WORKED RESUMES AND COVER LETTERS THAT HAVE WORKED FOR MILITARY PROFESSIONALS GOVERNMENT JOB APPLICATIONS AND FEDERAL RESUMES COVER LETTERS THAT BLOW DOORS OPEN LETTERS FOR SPECIAL SITUATIONS RESUMES AND COVER LETTERS FOR MANAGERS REAL-RESUMES FOR COMPUTER JOBS REAL-RESUMES FOR MEDICAL JOBS REAL-RESUMES FOR FINANCIAL JOBS REAL-RESUMES FOR TEACHERS REAL-RESUMES FOR STUDENTS REAL-RESUMES FOR CAREER CHANGERS REAL-RESUMES FOR SALES REAL ESSAYS FOR COLLEGE & GRADUATE SCHOOL REAL-RESUMES FOR AVIATION & TRAVEL JOBS REAL-RESUMES FOR POLICE, LAW ENFORCEMENT & SECURITY JOBS REAL-RESUMES FOR SOCIAL WORK & COUNSELING JOBS REAL-RESUMES FOR CONSTRUCTION JOBS REAL-RESUMES FOR MANUFACTURING JOBS REAL-RESUMES FOR RESTAURANT, FOOD SERVICE & HOTEL JOBS REAL-RESUMES FOR MEDIA, NEWSPAPER, BROADCASTING & PUBLIC AFFAIRS JOBS REAL-RESUMES FOR RETAILING, MODELING, FASHION & BEAUTY JOBS REAL-RESUMES FOR HUMAN RESOURCES & PERSONNEL JOBS REAL-RESUMES FOR NURSING JOBS REAL-RESUMES FOR AUTO INDUSTRY JOBS REAL RESUMIX AND OTHER RESUMES FOR FEDERAL GOVERNMENT JOBS REAL KSAS--KNOWLEDGE, SKILLS & ABILITIES--FOR GOVERNMENT JOBS REAL BUSINESS PLANS AND MARKETING TOOLS Judeo-Christian Ethics Series: SECOND TIME AROUND BACK IN TIME WHAT THE BIBLE SAYS ABOUT…Words that can lead to success and happiness A GENTLE BREEZE FROM GOSSAMER WINGS BIBLE STORIES FROM THE OLD TESTAMENT This page intentionally left blank Contents PART ONE: BUSINESS PLANS ...................................................................................................................... 1 Business Plan #1: Auto Body Shop ...................................................................