Cognitive Effects of Multimedia Learning Robert Z. Zheng University of Utah, USA Information science reference Hershey • New York Director of Editorial Content: Director of Production: Managing Editor: Assistant Managing Editor: Typesetter: Cover Design: Printed at: Kristin Klinger Jennifer Neidig Jamie Snavely Carole Coulson Jeff Ash Lisa Tosheff Yurchak Printing Inc. Published in the United States of America by Information Science Reference (an imprint of IGI Global) 701 E. Chocolate Avenue, Suite 200 Hershey PA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail:
[email protected] Web site: http://www.igi-global.com and in the United Kingdom by Information Science Reference (an imprint of IGI Global) 3 Henrietta Street Covent Garden London WC2E 8LU Tel: 44 20 7240 0856 Fax: 44 20 7379 0609 Web site: http://www.eurospanbookstore.com Copyright © 2009 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher. Product or company names used in this set are for identi.cation purposes only . Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. Library of Congress Cataloging-in-Publication Data Cognitive effects of multimedia learning / Robert Zheng, editor. p. cm. Includes bibliographical references and index. Summary: "This book identifies the role and function of multimedia in learning through a collection of research studies focusing on cognitive functionality"--Provided by publisher. ISBN 978-1-60566-158-2 (hardcover) -- ISBN 978-1-60566-159-9 (ebook) 1. Media programs (Education) 2. Learning, Psychology of. I. Zheng, Robert. LB1028.4.C64 2009 371.33--dc22 2008024195 British Cataloguing in Publication Data A Cataloguing in Publication record for this book is available from the British Library. All work contributed to this book set is original material. The views expressed in this book are those of the authors, but not necessarily of the publisher. If a library purchased a print copy of this publication, please go to http://www.igi-global.com/agreement for information on activating the library's complimentary electronic access to this publication. Table of Contents Preface................................................................................................................................................... xv Acknowledgment................................................................................................................................. xxi Section I Multimedia Learning: Cognitive Perspectives Chapter I Cognitive Architecture and Instructional Design in a Multimedia Context............................................ 1 Renae Low, University of New South Wales,