Evaluation for Continuing Education A Comprehensive Guide to Success Evaluation for Continuing Education Alan B. Knox Evaluation for Continuing Education A Comprehensive Guide to Success Published by Copyright © 2002 by John Wiley & Sons, Inc. Jossey-Bass is a registered trademark of John Wiley & Sons, Inc. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4744. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 605 Third Avenue, New York, NY 10158-0012, (212) 850-6011, fax (212) 850-6008, e-mail:
[email protected] Jossey-Bass books and products are available through most bookstores. To contact Jossey-Bass directly, call (888) 378-2537, fax to (800) 605-2665, or visit our website at www.josseybass.com. Substantial discounts on bulk quantities of Jossey-Bass books are available to corporations, professional associations, and other organizations. For details and discount information, contact the special sales department at Jossey-Bass. We at Jossey-Bass strive to use the most environmentally sensitive paper stocks available to us. Our publications are printed on acid-free recycled stock whenever possible, and our paper always meets or exceeds minimum GPO and EPA requirements. Jossey-Bass also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. Library of Congress Cataloging-in-Publication Data Knox, Alan Boyd, 1931Evaluation for continuing education: a comprehensive guide to success/Alan B. Knox. p. cm. — (The Jossey-Bass higher and adult education series) Includes bibliographical references (p. 311) and index. ISBN 0-7879-6143-4 (alk. paper) 1. Continuing Education—Evaluation. 2. Adult education—Evaluation. I. Title. II. Series. LC5225.A75 K66 2002 374'.12—dc21 2002001867 FIRST EDITION HB Printing 10 9 8 7 6 5 4 3 2 1 Contents Preface The Author ix xv Part I: Basic Evaluation Concepts and Rationa