Emergent Strategies For E-business Processes, Services And Implications: Advancing Corporate Frameworks (advances In E-business Research Series)

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E-Book Overview

Recently, e-business applications have evolved beyond business transactions and services to include customer relationship management (CRM), mobile computing, Web mining, e-healthcare, social networking, and Web 2.0. As e-business continues to create new business models and technologies, researchers, higher education faculty, and practitioners are in great need of appropriate reference resources to enhance their understanding of all aspects of e-business technologies and management. Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks is an authoritative collection of original, in-depth, and innovative research articles on e-business concepts, models, processes, services, and applications. This book presents an integrated view of emerging issues and technologies addressed by renowned scholars, providing researchers and practitioners with the state-of the-art reference for future research and practices on a wide range of topics including e-CRM, e-business model, multi-channel management, e-health, m-commerce adoption, offshore outsourcing, and e-business innovation.

E-Book Content

Emergent Strategies for E-Business Processes, Services, and Implications: Advancing Corporate Frameworks In Lee Western Illinois University, USA Information science reference Hershey • New York Director of Editorial Content: Director of Production: Managing Editor: Assistant Managing Editor: Typesetter: Cover Design: Printed at: Kristin Klinger Jennifer Neidig Jamie Snavely Carole Coulson Amanda Appicello Lisa Tosheff Yurchak Printing Inc. Published in the United States of America by Information Science Reference (an imprint of IGI Global) 701 E. Chocolate Avenue, Suite 200 Hershey PA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: [email protected] Web site: http://www.igi-global.com and in the United Kingdom by Information Science Reference (an imprint of IGI Global) 3 Henrietta Street Covent Garden London WC2E 8LU Tel: 44 20 7240 0856 Fax: 44 20 7379 0609 Web site: http://www.eurospanbookstore.com Copyright © 2009 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher. Product or company names used in this set are for identification purposes only. Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. Library of Congress Cataloging-in-Publication Data Emergent strategies for e-business processes, services and implications : advancing corporate frameworks / In Lee, editor. p. cm. Summary: "This book presents a collection of research associated with the emerging e-business technologies and applications, attempting to stimulate the advancement of various e-business frameworks and applications, and to provide future research directions"--Provided by publisher. Includes bibliographical references and index. ISBN 978-1-60566-154-4 (hardcover) -- ISBN 978-1-60566-155-1 (ebook) 1. Electronic commerce. I. Lee, In, 1958HF5548.32.E48 2009 658.8'72--dc22 2008018339 British Cataloguing in Publication Data A Cataloguing in Publication record for this book is available from the British Library. All work contributed to this book set is original material. The views expressed in this book are those of the authors, but not necessarily of the publisher. Emergent Strategies for E-Business Processes, Services, and Implications: Advancing Corporate Frameworks is part of the IGI Global series named Advances in E-Business Research (AEBR) Series, ISBN: 1935-2700 If a library purchased a print copy