E-Book Overview
Brave, Authentic, Loud, Lovable, and Spunky! The keys to sustained business growth and success.America's small and midsized businesses face unique challenges as they struggle to reach the kind of long-term business goals achieved by larger companies. Balls! shows that successful firms follow certain rules and display six essential traits-they are brave, authentic, loud, lovable, and spunky. Add an exclamation mark for "Do It Right Now Before Someone Else Does!" and that spells Balls!-something all growing businesses need in order to truly succeed. Written by a young executive at one of America's fastest growing small businesses, Balls! looks at business success from a decidedly exuberant and creative perspective, bringing fresh ideas and tactics that any business leader, in any industry, will find immediately useful.Alexi Venneri (Seattle, WA) is Chief Marketing and Communications Officer at Who's Calling, one of the fastest growing companies in America. She joined the firm as employee number 13 and has witnessed it grow to over 300 employees. She is also the former director for the Seattle Mariners who managed all ballpark marketing and fan relations for the team. Her professional career also includes sales management, event planning, training, and marketing for companies in both the U.S. and Canada.
E-Book Content
TLFeBOOK John Wiley & Sons, Inc. TLFeBOOK TLFeBOOK Advance Praise for Balls! by Alexi Venneri “Balls! will inspire you. It’s a guide for revving up the passion in your workplace. You’ll discover how to enhance your sales processes, motivate your employees, and pursue your company’s full potential. Read this profound book and your spirit will bounce back.” —Dan Fine, president, Fine Business Solutions “This book is addictive. I started skimming it and then drilled down into the examples, ideas, and new-think approaches. I found it engaging and motivational. Balls! is packed with realworld examples of how to leverage existing assets, whether they are human assets, technological assets, or financial assets. Read this book. It will make a difference for you and your company.” —Larry Chase, publisher of Web Digest for Marketers and author of Essential Business Tactics for the Net “Balls! is a testament to the courage it takes to never take no for an answer. It’s about having more than assertiveness, resiliency, and determination. Coaches and leaders from all disciplines will be inspired to see things in their team that their players don’t even see in themselves.” —Dwane Casey, assistant head coach, Seattle Sonics “An extremely successful blend of storytelling, advice, and wisdom. It’s an inspiring book filled with useful anecdotes and marvelously detailed case studies, presented with humor and intelligence.” —Lou Tice, founder of The Pacific Institute and author of Smart Talk TLFeBOOK “Being Brave, Authentic, Loud, Lovable, and Spunky simply makes sense. Put these qualities together and you get a winning combination for any game. This innovative book is like getting a pep talk from your favorite coach.” —Mark Spangler, president and CEO, The Spangler Group “Who wouldn’t want to have Balls!? It’s quick, it’s fun, and it’s inspirational. Consider Balls! a must-read for entrepreneurs and executives from all disciplines.” —Ted Loughead, president, Loughead Automotive Group “If you want to become a successful leader in business today, you must commit yourself totally to your company and to your company’s customers. You must be an enthusiastic and credible cheerleader for your company at all times. You must be a positive and energizing role model, both inside and outside the company. Alexi Venneri is just this type of role model—bold, creative, and caring.” —Jeffrey J. Fox, author of How to Become a Rainmaker, How to Become a Great Boss, and How to Become CEO