The DJ Sales and Marketing Handbook How to Make BIG Profits as a Disc Jockey This Page Intentionally Left Blank The DJ Sales and Marketing Handbook How to Make BIG Profits as a Disc Jockey Stacy Zemon Acquisitions Editor: Catharine Steers Project Manager: Heather Furrow Assistant Editor: Stephanie Barrett Marketing Manager: Lucy Lomas-Walker Cover Design: Gary Ragaglia Focal Press is an imprint of Elsevier 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA Linacre House, Jordan Hill, Oxford OX2 8DP, UK Copyright © 2006, Elsevier Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone: (+44) 1865 843830, fax: (+44) 1865 853333, e-mail:
[email protected] You may also complete your request on-line via the Elsevier homepage (http://elsevier.com), by selecting “Customer Support” and then “Obtaining Permissions.” Recognizing the importance of preserving what has been written, Elsevier prints its books on acid-free paper whenever possible. Library of Congress Cataloging-in-Publication Data Application submitted British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library. ISBN 13: 978-0-240-80782-9 ISBN 10: 0-240-80782-0 For information on all Focal Press publications visit our website at www.books.elsevier.com 05 06 07 08 09 10 10 9 8 7 6 5 4 3 2 1 Printed in the United States of America This book is dedicated to all disc jockeys who work, play, and live this profession. Share your passion with the world and recognize that true happines comes not from riches or praise, but from doing what you love. Great ability develops and reveals itself increasingly with effort. You will know you are on the right path when a series of naturally occurring and meaningful coincidences begin to happen as if the Universe were conspiring to assist you. STACY ZEMON This Page Intentionally Left Blank Contents Acknowledgments xi Foreword xiii About the Author xvii Introduction xxi Chapter 1. Prosperity: Creating Inner and Outer Abundance 3 Success Defined 4 Inner and Outer Abundance 5 Goal Setting 7 Creating an Action Plan 8 Your Teammates 11 Overcoming Obstacles 11 Becoming a Master 12 Leadership 13 Communication Sk