Harvard Business Review on Decision Making H A R VA R D B U S I N E S S S C H O O L P R E S S Harvard Business Review The series is designed to bring today’s managers and professionals the fundamental information they need to stay competitive in a fastmoving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Other books in the series: Harvard Business Review Interviews with CEOs Harvard Business Review on Brand Management Harvard Business Review on Breakthrough Thinking Harvard Business Review on Business and the Environment Harvard Business Review on the Business Value of IT Harvard Business Review on Change Harvard Business Review on Corporate Governance Harvard Business Review on Corporate Strategy Harvard Business Review on Crisis Management Harvard Business Review on Effective Communication Harvard Business Review on Entrepreneurship Harvard Business Review on Finding and Keeping the Best People Harvard Business Review on Knowledge Management Harvard Business Review on Leadership Harvard Business Review on Managing High-Tech Industries Harvard Business Review on Managing People Harvard Business Review on Managing Uncertainty Harvard Business Review on Managing the Value Chain Other books in the series (continued): Harvard Business Review on Measuring Corporate Performance Harvard Business Review on Mergers and Acquisitions Harvard Business Review on Negotiation and Conflict Resolution Harvard Business Review on Nonprofits Harvard Business Review on Strategies for Growth Harvard Business Review on Work and Life Balance Harvard Business Review Copyright 1965, 1966, 1989, 1998, 2000, 2001 Harvard Business School Publishing Corporation All rights reserved All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior written permission of the copyright holder. The Harvard Business Review articles in this collection are available as individual reprints. Discounts apply to quantity purchases. For information and ordering, please contact Customer Service, Harvard Business School Publishing, Boston, MA 02163. Telephone: (617) 783-7500 or (800) 988-0886, 8 A.M. to 6 P.M. Eastern Time, Monday through Friday. Fax: (617) 783-7555, 24 hours a day. E-mail:
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