DESTINATION MARKETING ORGANISATIONS ADVANCES IN TOURISM RESEARCH Series Editor: Professor Stephen J. Page University of Sterling, U.K.
[email protected] Advances in Tourism Research series publishes monographs and edited volumes that comprise state-of-the-art research findings, written and edited by leading researchers working in the wider field of tourism studies. The series has been designed to provide a cutting edge focus for researchers interested in tourism, particularly the management issues now facing decision-makers, policy analysts and the public sector. The audience is much wider than just academics and each book seeks to make a significant contribution to the literature in the field of study by not only reviewing the state of knowledge relating to each topic but also questioning some of the prevailing assumptions and research paradigms which currently exist in tourism research. The series also aims to provide a platform for further studies in each area by highlighting key research agendas which will stimulate further debate and interest in the expanding area of tourism research. The series is always willing to consider new ideas for innovative and scholarly books, inquiries should be made directly to the Series Editor. Published: WILKS & PAGE Managing Tourist Health and Safety in the New Millennium BAUM & LUNDTORP Seasonality in Tourism ASHWORTH & TUNBRIDGE The Tourist-Historic City: Retrospect and Prospect of Managing the Heritage City RYAN & PAGE Tourism Management: Towards the New Millennium SONG & WITT Tourism Demand Modelling and Forecasting: Modern Econometric Approaches TEO, CHANG & HO Interconnected Worlds: Tourism in Southeast Asia KERR Tourism Public Policy and the Strategic Management of Failure THOMAS Small Firms in Tourism: International Perspectives LUMSDON & PAGE Tourism and Transport Forthcoming titles include: SIMPSON Back to the Future: In Search of an Effective Tourism Planning Model RYAN Tourism and the Culture of Indigenous Peoples Related Elsevier Journals - sample copies available on request Air(line) Transport Journal Annals of Tourism Research International Journal of Hospitality Management International Journal of Intercultural Relations Tourism Management World Development DESTINATION MARKETING ORGANISATIONS BY STEVEN PIKE School of Advertising, Marketing & Public Relations, Queensland University of Technology, Australia 2004 Amsterdam – Boston