International Journal Of Retail & Distribution Management, Volume 31, Numbers 3, 2003

ijrdm_cover_(i).qxd 11/03/2003 8:35 AM Page 1 ISSN 0959-0552 Volume 31 Numbers 3 2003 International Journal of Retail & Distribution Management incorporating Retail Insights Number 3 is a special issue: Merchandising cases from the 7th international European Association for Education and Research in Commercial Distribution conference www.emeraldinsight.com International Journal of Retail & Distribution Management Volume 31, Number 3, 2003 ISSN 0959-0552 Retail Insights Winter Merchandising cases from the 7th international European Association for Education and Research in Commercial Distribution conference Contents 130 Editorial Adelina Broadbridge and Colin Clarke-Hill 131 2D23D: Management and design perspectives on retail branding Tony Kent 143 Visual merchandising and the creation of discernible retail brands Shona Kerfoot, Barry Davies and Philippa Ward 153 Interviews of deshopping behaviour: an analysis of theory of planned behaviour Tamira King and Charles Dennis 164 Books 166 Abstracts 170 Note from the publisher Access this journal electronically The current and past volumes of this journal are available at www.emeraldinsight.com/ft You can access over 100 additional Emerald journals, each with a comprehensive searchable archive of articles (many dating back to 1989), a detailed classification system and links to referenced material. See previous issue for details of what your access includes. Editorial This issue of Retail Insights is devoted to cases from the 7th International European Association for Education and Research in Commercial Distribution (EAERCD) conference which was hosted by the University of Gloucestershire Business School in Cheltenham, England in July 2002 (Web site - http://online.chelt.ac.uk/eaercd). The conference attracted 27 papers in the areas of retail management, international retailing, retail education, retail case studies and online retailing. Colin Clarke-Hill chaired the conference and has been working with me to select cases for publication in Retail Insights. This was a difficult task as there was much good material at the conference and all cases had been through a blind-review process. The selected papers will appear in two issues, three papers in this one and a further three in a later issue. The theme of this selection is retail management with a special emphasis on merchandising issues. The three papers in this issue are linked but take very different views of merchandising. We believe that our readers will be interested in these papers as they offer some different insights into retailing in their different ways. We are particularly pleased to include the work of Shona Kerfoot and Tamira King who are being published for the first time. The paper by Tony Kent develops the theme of 3-D visual merchandising based on the store design and the store brand. Each example shows the development of this theme over the period, with photographs depicting both historical and contemporary designs. Kent shows the link between the store brand and the physical design elements as a powerful way of creating differentiating through style and physical structures. The paper by Shona Kerfoot, Philippa Ward and Barry Davies focuses on visual merchandising and the effects that that has on purchase recognition and behaviour. The context the authors use is branded women’s clothing in a department store setting. Their results suggest the liking of the merchandise display does not necessarily determine purchase, but good display does make a purchase more likely. The third selection from the EAERCD’s July conference, is the paper by Tamira King and Charles Dennis. King and Dennis’ research is on the newly reported phenomenon of deshopping, where consumers, purchasing mainly clothing and