Neuroeconomics (advances In Health Economics And Health Services Research)

ADVANCES IN HEALTH ECONOMICS AND HEALTH SERVICES RESEARCH Series Editors: Michael Grossman & Bjo¨rn Lindgren Volume 15: Health Policy Research in the States – Edited by J. C. Cantor Volume 16: Substance Use: Individual Behavior, Social Interaction, Markets and Politics – Edited by M. Grossman and B. Lindgren Volume 17: The Economics of Obesity – Edited by J. H. Cawley and K. Bolin Volume 18: Evaluating Hospital Policy and Performance – Edited by J. L. T. Blank and V. G. Valdmanis Volume 19: Beyond Health Insurance: Public Policy to Improve Health – Edited by Lorens Helmchen, Robert Kaestner and Anthony Lo Sasso ADVANCES IN HEALTH ECONOMICS AND HEALTH SERVICES RESEARCH VOLUME 20 NEUROECONOMICS EDITED BY DANIEL HOUSER Department of Economics and Interdisciplinary Center for Economic Science, George Mason University, USA KEVIN McCABE Department of Economics and Center for the Study of Neuroeconomics, George Mason University, USA United Kingdom – North America – Japan India – Malaysia – China JAI Press is an imprint of Emerald Group Publishing Limited Howard House, Wagon Lane, Bingley BD16 1WA, UK First edition 2008 Copyright r 2008 Emerald Group Publishing Limited Reprints and permission service Contact: [email protected] No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. No responsibility is accepted for the accuracy of information contained in the text, illustrations or advertisements. The opinions expressed in these chapters are not necessarily those of the Editor or the publisher. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library ISBN: 978-1-84855-304-0 ISSN: 0731-2199 (Series) Awarded in recognition of Emerald’s production department’s adherence to quality systems and processes when preparing scholarly journals for print LIST OF CONTRIBUTORS Gregory S. Berns Department of Psychiatry & Behavioral Sciences, Emory University School of Medicine, Atlanta, GA, USA Warren K. Bickel Center for Addiction Research, Fred & Louis Dierks Research Laboratories, Psychiatric Research Institute, University of Arkansas for Medical Sciences, Little Rock, AR, USA Sarah F. Brosnan Departments of Psychology & Neuroscience, and Language Research Center, Georgia State University, Atlanta, GA, USA C. Monica