E-Book Overview
E-Commerce and V-Business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organisation. Using a combination of recent theory and empirical evidence it demonstrates how forward thinking organisations are reaping considerable strategic advantage from exciting new business models in these areas. Such models require radical rethinking of many aspects of traditional business. The book covers many of the critical and contemporary issues stemming from these important new developments. One of the first texts to explicitly recognize the converging aspects of electronic commerce and virtual organisationAn up-to-date, leading academic text involving an international team of expertsPacked with recent case studies illustrating how electronic commerce and virtual business have created significant strategic benefits
E-Book Content
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E-Commerce and V-Business
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E-Commerce and V-Business: Business Models for Global Success Edited by Stuart Barnes and Brian Hunt
OXFORD AUCKLAND BOSTON JOHANNESBURG MELBOURNE NEW DELHI
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Butterworth-Heinemann Linacre House, Jordan Hill, Oxford OX2 8DP 225 Wildwood Avenue, Woburn, MA 01801-2041 A division of Reed Educational and Professional Publishing Ltd A member of the Reed Elsevier plc group First published 2001 © Stuart Barnes and Brian Hunt 2001 All rights reserved. No part of this publication may be reproduced in any material form (including photocopying or storing in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication) without the written permission of the copyright holder except in accordance with the provisions of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London, England W1P 0LP. Applications for the copyright holder’s written permission to reproduce any part of this publication should be addressed to the publishers
British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library
ISBN 0 7506 4532 6
Typeset by Florence Production Ltd, Stoodleigh, Devon Printed and bound in Great Britain
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Contents List of contributors Preface
vii ix
Section One: Recognizing the potential of e-business
1
1
Business transformation on the Internet Soumitra Dutta and Arie Segev
5
2
Online delivered content: concept and business potential Claudia Loebbecke
3
Digital intermediation in electronic commerce: the eBay model Alina N. Chircu and Robert J. Kauffman
23
45
4
E-business and the intermediary role of virtual communities P. K. Kannan, Ai-Mei Chang and Andrew B. Whinston
67
5
Measuring the effectiveness of e-commerce Web sites Petra Schubert and Dorian Selz
83
6
Busine