E-Book Overview
To get any new business idea off the ground you must have a plan--and if you need to raise funds to finance the business or get the approval of senior management, it must be a convincing plan. This guide covers every aspect of preparing a business plan including how to analyze the market, how to model the business and financial statements, and analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, «Guide to Business Planningshows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business. This newest title in The Economist series is critical for businesspeople who have an idea and need a plan.
E-Book Content
GUIDE TO BUSINESS PLANNING
OTHER ECONOMIST BOOKS Guide to Analysing Companies Guide to Business Modelling Guide to Economic Indicators Guide to the European Union Guide to Financial Markets Guide to Management Ideas Numbers Guide Style Guide Dictionary of Business Dictionary of Economics International Dictionary of Finance Brands and Branding Business Ethics Business Strategy China’s Stockmarket E-trends Globalisation Successful Innovation Successful Mergers Wall Street Essential Director Essential Economics Essential Finance Essential Internet Essential Investment Essential Negotiation Pocket Asia Pocket Europe in Figures Pocket World in Figures
GUIDE TO BUSINESS PLANNING Graham Friend and Stefan Zehle
THE ECONOMIST IN ASSOCIATION WITH PROFILE BOOKS LTD Published in 2004 by Profile Books Ltd 3a Exmouth House, Pine Street, London ec1r 0jh Copyright © The Economist Newspaper Ltd, 2004 Text copyright © Graham Friend and Stefan Zehle, 2004 All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be r