E-Book Overview
Praise for THE GREAT FORMULA
''This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal business into a successful one.'' —David Garfinkel, author, Customers on Demand
''Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece.'' —Dr. Mani Sivasubramanian, infopreneur and heart surgeon
''With all the fancy buzzwords used to describe how to achieve success, here is a commonsense formula that cuts through the chatter and goes straight to the heart of what really works. This is truly a new perspective.'' —Joseph Sugarman, Chairman, BluBlocker Corporation
''Save yourself a couple hundred thousand dollars on that degree. Clear out your bookcase. The MBA curriculum for this generation is The Irresistible Offer and The Great Formula.'' —Lou D'Alo, PowerUp! Coaching and Consulting
E-Book Content
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THE
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GREAT
FORMULA
for Creating Maximum Profit with Minimal Effort
Mark Joyner
John Wiley & Sons, Inc.
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Praise for The Great Formula “With the right formula you can create dynamite and explode things. With this formula you can create sales and make more money than ever before. Which do you want?” —Joe Vitale, Author of The Attractor Factor “This book reminds me of Isaac Newton’s discovery of gravity— a stunningly simple idea that changed the course of history. I’ve seen The Great Formula create millionaires with surprising speed. It’s an exact recipe to turn a marginal business into a successful one. Even better, a successful business can ride this formula to stratospheric heights in short order.” —David Garfinkel, Author of Customers on Demand “Bringing the customer back for more is a key success principle. Mark Joyner shares not only his own immensely successful experience at this, but the wisdom of people who created worldwide brands out of nothing: from King Gillette, who created the entire disposable razor industry a century ago, to Amazon.com founder Jeff Bezos. Then he tops the package with ‘how-I-did-it’ articles from an amazing roster of today’s hottest marketing superstars. If you can’t learn something from this book, are you sure you’re still breathing?” —Shel Horowitz, Award-Winning Author of Principled Profit: Marketing That Puts People First, www.frugalmarketing.com “It never ceases to amaze me. Though it’s been 10 years since Mark Joyner turned the marketing world on its ear with his incredibly inventive concepts and strategies, he continues to stay on the absolute cutting edge with The Great Formula. I consider Mr. Joyner a life-changing mentor and although I know I’m far from alone, our ranks will rise considerably once this book goes public.” —Mike Merz, JVNotifyPro.com
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“An elegant, insightful, and amazing analysis of an elementary, yet critical tenet of marketing. By combining storytelling with case studies, and doing it in his typical captivating style, Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece. The Great Formula is what every aspiring entrepreneur must read and take to heart to succeed massively—with the least effort. Together with The Irresistible Offer, this book is all you need to start— and win—the selling game . . . whatever business you’re in.” —Dr. Mani Sivasubramanian, Infopreneur and Heart Surgeon, www.PositivePromise.com “I find The Great Formula to be a work of magic