Learning And Teaching For Business: Case Studies Of Successful Innovation

LEARNING & TEACHING for BUSINESS CASE STUDIES OF SUCCESSFUL INNOVATION EDITED BY ROLAND KAYE & DAVID HAWKRIDGE London and Sterling, VA First published in Great Britain and the United States in 2003 by Kogan Page Limited This edition published in the Taylor & Francis e-Library, 2005. “To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.” Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses: 120 Pentonville Road 22883 London N1 9JN UK Sterling VA 20166–2012 Quicksilver Drive USA www.kogan-page.co.uk © Individual contributors, 2003 The right of the individual contributors to be identified as the authors of this work has been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. ISBN 0-203-41664-3 Master e-book ISBN ISBN 0-203-44301-2 (Adobe eReader Format) ISBN 0 7494 4025 2 (Print Edition) British Library Cataloguing-in-Publication Data A CIP record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Learning and teaching for bu