Privacy, Property And Personality: Civil Law Perspectives On Commercial Appropriation

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The protection of privacy and personality is one of the most fascinating issues confronting any legal system. This book provides a detailed comparative analysis of the laws relating to commercial exploitation of personality in France, Germany, the United Kingdom and the United States. It examines the difficulties in reconciling privacy and personality with intellectual property rights in an individual's identity and in balancing such rights with the competing interests of freedom of expression and freedom of competition. This analysis will be useful for lawyers in legal systems which have yet to develop a sophisticated level of protection for interests in personality. Equally, lawyers in systems which provide a higher level of protection will benefit from the comparative insights into determining the nature and scope of intellectual property rights in personality, particularly questions relating to assignment, licensing, and post-mortem protection. • Expert accounts of the law on commercial appropriation of personality in France, Germany and the major common law systems • Detailed comparative analysis of the law of privacy and intellectual property rights relating to commercial appropriation of personality • Critical appraisal of the difficulties in reconciling personality and intellectual property and balancing private property rights with freedom of expression

E-Book Content

This page intentionally left blank Privacy, Property and Personality The protection of privacy and personality is one of the most fascinating issues confronting any legal system. This book provides a detailed comparative analysis of the laws relating to commercial exploitation of personality in France, Germany, the United Kingdom and the United States. It examines the difficulties in reconciling privacy and personality with intellectual property rights in an individual’s identity and in balancing such rights with the competing interests of freedom of expression and freedom of competition. The discrete patterns of development in the major common law and civil law jurisdictions are outlined, together with an analysis of the basic models of protection. The analysis will be useful for lawyers in legal systems which have yet to develop a sophisticated level of protection for interests in personality. Equally, lawyers in systems that provide a higher level of protection will benefit from the comparative insights into determining the nature and scope of intellectual property rights in personality, particularly questions relating to assignment, licensing, and post-mortem protection. H U W B E V E R L E Y - S M I T H is a Solicitor in the Brands, Technology, Media and Telecommunications Department at Field Fisher Waterhouse in London. He is also the author of The Commercial Appropriation of Personality (Cambridge 2002). A N S G A R O H L Y is Professor of Civil Law and Intellectual Property Law in the Faculty of Law and Economics at the University of Bayreuth, Germany. Until 2002 he was the head of the Commonwealth Department of the Max-Planck Institute for Intellectual Property, Competition and Tax Law, Munich. A G N E` S L U C A S - S C H L O E T T E R is Lecturer in French law at the Ludwig-Maximilian University of Munich, Germany. Until 2003 she was a researcher at the Max-Planck Institute for Intellectual Property, Competition and Tax Law, Munich. Cambridge Studies in Intellectual Property Rights As its economic potential has rapidly expanded, intellectual property has become a subject of front-rank legal importance. Cambridge Studies in Intellectual Property Rights is a series of monograph studies of major current issues in intellectual property. Each volume contains a mix of international, European, comparative and national law, making this a highly significant series for practitioners, judges and academic r
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