The It Factor: Be The One People Like, Listen To, And Remember

Praise for The ‘‘It’’ Factor ‘‘Mark Wiskup’s latest book, The ‘It’ Factor: Be the One People, Like, Listen to, and Remember, provides an insightful guide on how to build strong connections with our colleagues, family, and friends. Compelling stories, explicit directions, and homework assignments, which allow you to examine your own behaviors in communications, make The ‘It’ Factor a great read for all of us who rely on honest authentic connections in our daily lives.’’—Dr. Judy Genshaft, President, University of South Florida ‘‘It’s career malpractice not to read this book. Mark Wiskup packs more action-ready wisdom about effective communication than you’ll find in a hundred books. Run, do not walk, to get The ‘It’ Factor—before your competition does.’’—Royal Oakes, ABC News Legal Analyst ‘‘The ‘It’ Factor can be the difference between winning and losing . . . Mark Wiskup knows how to make you a winner.’’—Chip Webster, President, Leadership Centers USA ‘‘Are you climbing the ladder of success and running out of rungs? You need The ‘It’ Factor to reach the top. Mark Wiskup outlines how to make connections with customers, peers, and your boss that others will envy. He even puts together an easy-to-follow plan for you to develop your own ‘It’ factor. We are committed to Mark’s ‘It’ factor plan and have seen direct results to our bottom line!’’—Mark House, Managing Director, The BECK Group ‘‘In this book, Mark Wiskup comes as close as anyone I’ve seen to the Holy Grail that all learners want: Give me something that will help me, give it to me in plain English so that it’s crystal clear, and wrap it in a story so that I’ll remember it. The ‘It’ Factor is an enjoyable read that delivers critical lessons for anyone who wants to be a better communicator.’’—Ed Ruggero, author, Com