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The best way to make money in 2020 for everyone
Everything you need to know to build a business and generate revenue by creating and selling online courses Ultimate Guide
E-Book Content
Create and sell online courses: The step-by-step guide Everything you need to know to build a business and generate revenue by creating and selling online courses
thinkific.com
Contents CHAPTER 1
P05
CHAPTER 6
P29
Why create online courses CHAPTER 2
P10
CHAPTER 7
P35
Choose a topic for your online course CHAPTER 3
P13
Create a course sales page CHAPTER 8
P38
Pre-sell and validate your course CHAPTER 4
P17
Price your online course
Market your online course CHAPTER 9
P49
Create your course content CHAPTER 5
Help your students succeed CHAPTER 10
P25
Host your online course
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
P54
Conclusion
Chapter 6
Chapter 7
Chapter 8
Chapter 9
2
Create and sell online courses: The step-by-step guide Everything you need to know to build a business and generate revenue by creating and selling online courses
In the year 1440, Johannes Gutenberg, a German blacksmith, invented the printing press, and the world changed forever. Prior to his invention, education was expensive and accessible mostly to the nobles and upper crust of society. The press heralded an age of mass communication and ended their monopoly over knowledge. Within a few years, printing houses had opened up all across Europe, spreading education to the masses as the price of books plummeted. Indeed, the Renaissance happened in large part due to this. Many of the famous Renaissance artists, Leonardo da Vinci included, did not have access to formal
Chapter 1
Chapter 2
Chapter 3
education. They learned from books and in turn codified their knowledge into new books to be passed on to the next generation. As you can imagine, it paid to be an author back in those days! Today, the Internet is our printing press and we produce new content at an exponential rate. Like in the Renaissance, many people are learning new skills online, outside of their formal education. From coding to painting to entrepreneurship, it pays to be teaching your skills online. Given that you’re reading this guide right now, you’ve probably already realized this. While books have traditionally been a great way to pass on information, online courses are more engaging and interactive, making it a far more effective method of education.
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
3
Projected value of the global e-learning market
At Thinkific, we’ve helped hundreds of thousands of people, just like you, create and sell more than $100 million in online courses. With our platform, you can create a website, upload your course, and distribute it to people around the world with just a few clicks. We’ve revolutionized how individuals earn and learn online by building an all-in one platform designed for both course creators AND their audience.
$275 bn
$165 bn
2015
2016
2017
2018
2019
2020
2021
And having helped those people create their online courses, we know exactly what it takes. From coming up with a topic to teach, to creating the actual course content, to marketing it and attracting students, we’re documenting the exact step-by-step process in this guide.
2022
As for how to read this guide, I suggest a quick skim right now and then come bac