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Книга IdeaWise: How to Transform Your Ideas IdeaWise: How to Transform Your IdeasКниги Менеджмент Автор: Steve Rivkin, Fraser Seitel Год издания: 2002 Формат: pdf Издат.:Wiley Страниц: 256 Размер: 1,3 ISBN: 0471129569 Язык: Английский0 (голосов: 0) Оценка:An easy-to-understand and easy-to-implement method for creating new ideas and new productsThis book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? . . . and much more.
E-Book Content
IdeaWise
IdeaWise How to Transform Your Ideas into Tomorrow’s Innovations STEVE RIVKIN and
FRASER SEITEL
JOHN WILEY & SONS, INC.
Copyright © 2002 by Steve Rivkin and Fraser Seitel. All rights reserved. Published by John Wiley & Sons, Inc., New York. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 7508400, fax (978) 750-4744. Requests to the Publisher for permission should be addressed to the Permissio