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Deconstructed Horology
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High resolution, book format. Deconstruction
Breguet Classique 5177 Timepiece
Including an Abridged Breguet History & Chronology
by
THE NAKED WATCHMAKER Images from www.thenakedwatchmaker.com
All texts, photographs and illustrations are Copyright ©2018 The Naked Watchmaker Edition B5177.1a Formatted for use on mobile telephones, laptops and tablets.
All rights to this publication are reserved. It would be appreciated by the author that no part of this book may be reproduced, copied or transmitted in any form or by any means, electronic or mechanical, including photocopy, xerography and videography recording, with out the permission of The Naked Watchmaker.
The histor y of Breguet spans 200 years. An entire volume could easily be dedicated to the life of its founder and further volumes to the evolution of the company since then. All of it is important, as each period is an evolution from the previous era, hence the decision to share the full press details provided by Montres Breguet SA. on The Naked
Watchmaker
website.
We
have
provided two elements that are decisive in the development of the modern day brand. Below you will find an abridged version of the histor y, a note on the Nicolas G. Hayek years and following the deconstruction the chronology provided by Montres Breguet SA that links both.
Breguet History – Abridged A.-L. Breguet Born in Neuchâtel, Switzerland, in 1747, Abraham-Louis Breguet spent much of his life in Paris. Responsible for a host of inventions: the automatic watch, referred to as “a perpetual”, the spring gong for repeater watches, and the first shock-absorber device, the “pare-chute”. The Breguet balance spring, the first travelling clock, the “sympathique” clock, the montre à tact, and possibly the most significant the tourbillon, patented on June 26, 1801. Abraham-Louis Breguet became a member of the Bureau des longitudes in Paris and the Chronometer-maker to the French Royal Navy. He also entered the Academy of Science and received the Legion of Honour from King Louis XVIII. Such was his success, the following historical figures count among their client list. Marie-Antoinette, Queen of France (1782) Louis XVI of France (1783) Charles-Maurice de Talleyrand-Périgord (1787) The Marquise de Condorcet (1792) Empress Joséphine (1798) Napoleon Bonaparte (1798) General Charles Victor Emmanuel Leclerc (1801) The Prince of Würtemberg (1805) Selim III, Sultan of the Ottoman Empire (1806)
Tsar Alexander I of Russia (1809) George III of England (1810) On his death in 1823, his eulogy read that A.-L. Breguet was a man whose genius had revolutionized every aspect of timekeeping.
Breguet Renaissance Breguet enjoyed uninterrupted history through three sucessive owners, before being acquired, (see chronology below) by The Swatch Group. In 1999, Nicolas G. Hayek took control of Breguet. Under his leadership and foresight, plans were put in place for the future of Breguet, a strategy to modernize and provide Breguet with the tools it needed to embark upon a new era. Considerable investment was made on the expansion of the infrastructure. Investment in R&D as well as the latest control technology and Initiating work on new materials with the application of silicon in watchmaking. Emphasis has been placed in the continual development of movements with the goal to re-establish Breguet as a benchmark in contemporary Fine Watchmaking, building on its already established heritage. Despite the untimely passing of Nicolas G Hayek, his actions have left Breguet in a commercial position of strength, and a workforce that recognizes the importance of his actions.
Today the President of Breguet is Marc A. Hayek, the CEO Mr Thierry Esslinger and Mr Emmanuel Br