The Boron Letters

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A positive addiction is simply being addicted to something that improves the quality of your life. A negative addiction is being addicted to something that lowers the quality of your life. HOW YOU FEEL AFFECTS HOW YOU THINK! Try everything multiple times. Go over your plans again and again daily as they will become more and more clear. The money is where the enthusiasm is. When hiring someone always look for the most enthusiastic one, not necessarily the most qualified. Be a student of the markets and learn to find out what people want to buy. Look for the starving crowd! Narrow your pool. Ex: Look to mail directly to wealthy people who have purchased similar products, have done so repeatedly and paid big money for it and did it recently and are satisfied customers. (Use brokers lists of ones that are working like crazy!) SELL PEOPLE WHAT THEY WANT TO BUY! Customize your offer to their trade! Whatever idea your going to create a report for, read 3-4 and take notes. USE THOSE BEST IDEAS AND OVERLAY YOUR IDEAS ON TOP TO CREATE A REPORT. THE GOAL IS TO STRIP OUT CRAP AND CREATE A TIGHT AND INFORMATIVE ROAD MAP! Keep a POWER LIST of words that move people! Look at CURRENT TABLOIDS that pull you in to build your list. Ex: Crisis (instead of problem). Assemble a file to guide your copywriting as follows: A copy of the report you are going to sell. Competitor mailers of related services. Copies of ads that have been used to pull from. Notes from books and reports on topic. Other headlines to look at that sell. AIDA: Attention (gimmick like a baggie of dirt and string headline)! Interest (give facts such how much money was made last year investing)! Desire (describe the benefits they'll have. Must always paint the picture of the obvious for them)! Action (be very specific and clear of what they must do RIGHT NOW! TODAY!)! Tell them that if they hurry what they will get and if they delay it what they will lose. Take the best ads and rewrite them in your own writing. This engrains it into your subconscious. Use everyday language such as "naturally, of course, etc." Ask questions and answer them "how do you get the benefits? The answer is simple. All we have to do is..." Edit down and keep cutting until if you'd cut anymore you'd lose the customer. Break up into SMALL paragraphs and use "quotes" to hone in. ADS SHOULD LOOK LIKE A RAVE REVIEW WRITTEN BY A REPORTER! You can sell better when at first it does not appear you are attempting to do a sales job. Offer 3 price points: Cheapo option which has what you need. Deluxe midrange with some bells and whistles. Supreme package with prestige service. You must ALWAYS FIND A MARKET FIRST AND THEN CREATE/FIND A PRODUCT! Must have believability and be specific. Attach something to the top of the letter to get attention!

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