российская реклама в лицах


E-Book Content

2006 fiV) 1(4701571) 1.1, 6S,47(2Poc) PRESSI ( HERSON ) , . 63 .— , 2006. - 264 .: CIP , , : - . - ISBN 5-9626-0233-1. , , , : , , . , , . , , , . 659.1(470+571) 65.47(2 ) © « », 2006 ISBN 5-9626-0233-1 3 ... ……………………………………………………………6 ……………………………………………………………………………………….6 ……………………………………………………………………………………………………………7 Self-made woman, ?...........................................................11 ……………………………………………………………………………………………..11 , 0 …………………………………………………………………………………………19 …………………………………………………………………………………………………….19 , , ………………………………………………………………………………..30 ……………………………………………………………………………30 , ………………………………………41 ………………………………………………………………………………41 « , », « »…………………………………………………...53 …………………………………………………………………………………………………53 , …………………………………..64 …………………………………………………………………………………………….64 4 PRESSI ( HERSON ) PR advertising: ……………………………………………………………74 …………………………………………………………………………………….74 , …………………………………..86 …………………………………………………………………………………………….86 — , ?...................................................................99 ………………………………………………………………………99 — , …………………………110 ………………………………………………………………………………………….110 , ?....................................121 …………………………………………………………………………………….121 , , !................................................................................................................................132 ………………………………………………………………………132 , brandname ………………………..144 ……………………………………………………………………………………144 . . , ………………………………………………………………………154 …………………………………………………………………………………………154 : ?..............................................................................................................164 ………………………………………………………………………………………..164 , , « »……………………………………………175 ………………………………………………………………………………………..175 5 « », « »— …………………………………..187 ……………………………………………………………………………………………..187 , :« !»………………………………………………..199 ………………………………………………………………………………………………….199 ? — !.........................................................................................................................................209 ………………………………………………………………………………………..209 :« » , , ………………………………………………….220 …………………………………………………………………………………220 ………………………………………………………………233 6 PRESSI ( HERSON ) ... . , , , , , . SWOTopportunities — ( , threats — , , , . strength — , weakness — ) — , . , , — , , . , , ! 1. ... — , », « . 2. . 3. — . , « », . 4. . , . 5. . , , 6. . , , 7. , . , , , , , . , , , , , 7 , , , — , . 8. : , , , , , , . 9. , , « », — « 10. , ». , , , . , 11. , , .
You might also like

The Compleat Day Trader Ii
Authors: Jake Bernstein    219    0


Your Successful Project Management Career
Authors: Ronald B. Cagle    189    0



Encyclopedia Of E-commerce, E-government, And Mobile Commerce
Authors: Mehdi Khosrow-Pour; Mehdi Khosrowpour    168    0


Critical Chain Project Management
Authors: Lawrence P. Leach    194    0


Project Planning And Control
Authors: Albert Lester Qualifications: CEng FICE FIMech.E FIStruct.E FAPM    129    0


Jmx: Managing J2ee With Java Management Extensions
Authors: Marc Fleury , Juha Lindfors , The JBoss Group    197    0


The Management Bible
Authors: Bob Nelson , Peter Economy    186    0


Preparing For The Project Management Professional
Authors: Michael W. Newell    175    0


The Project Management Communications Toolkit
Authors: Carl Pritchard    199    0