E-Book Overview
How to use storytelling to move people to actionIn today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In "Hooked," communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.Offers proven advice on telling engaging, inspiring storiesIncludes real-world examples and case studies of what to do and not to doFeatures tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, "Hooked" offers effective techniques and valuable guidance.
E-Book Content
HOOKED HOW LEADERS CONNECT ENGAGE and INSPIRE with
STORYTELLING
GABRIELLE DOLAN • YAMINI NAIDU
Digitized by the Internet Archive in 2018 with funding from Minnesota Department of Human Services, Behavioral Health Division
https://archive.org/details/hookedhowleadersOOgabr
HOOKED
HOOKED HOW LEADERS CONNECT, ENGAGE and INSPIRE with STORYTELLING GABRIELLE DOLAN • YAMINI NAIDU
Wiley
First published in 2013 by John Wiley & Sons Australia, Ltd 42 McDougall St, Milton Qld 4064 Office also in Melbourne Typeset in 11/13.5 pt ITC Giovanni Std Book © One Thousand & One Pty Ltd The moral rights of the authors have been asserted National Library of Australia Cataloguing-in-Publication data: Author: Title: ISBN: Notes: Subjects:
Other Authors/ Contributors: Dewey Number:
Dolan, Gabrielle, author. Hooked: how leaders connect, engage and inspire with storytelling/Gabrielle Dolan and Yamini Naidu. 9781118637623 (pbk.) Includes index. Business communication. Business presentations. Oral interpretation. Storytelling. Success in business. Naidu, Yamini, author. 650.13
All rights reserved. Except as permitted under the Australian Copyright Act 1968 (for example, a fair dealing for the purposes of study, research, criticism or review), no part of this book may be reproduced, stored in a retrieval system, communicated or transmitted in any form or by any means without prior written permission. All inquiries should be made to the publisher at the address above. Cover design by Susan Olinsky Author photo © Nathan Dyer Social media icons © Orman Clark, www.premiumpixels.com Printed in Singapore by C.O.S. Printers Pte Ltd 10 9 8 7 6 5 Disclaimer
The material in this publication is of the nature of general comment only, and does not represent professional advice. It is not intended to provide specific guidance for particular circumstances and it should not be relied on as the basis for any decision to take action or not take action on any matter which it covers. Readers should obtain professional advice where appropriate, before making any such decision. To the maximum extent permitted by law, the authors and publisher disclaim all responsibility and liability to any person, arising directly or indirectly from any person taking or not taking action based on the information in this publication.
CONTENTS
About the authors Acknowledgements Introduction
vii ix xiii
1 What is business storytelling?
1
2 The importance of business storytelling
15
3 Business